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Mobile-first or missed opportunities: Why responsive design is no longer optional
Scroll through your analytics dashboard and you’ll see a clear trend: more than half of all web traffic now comes from mobile devices. For many industries, that number is closer to 70%.Yet too many businesses still treat mobile design as an afterthought, squeezing...
Why your SEO and paid media should work together, not in silos
When it comes to digital marketing, SEO and paid media are often treated as separate worlds. One is seen as the “long game,” building organic visibility over time. The other is the “quick win,” putting you at the top of search results instantly.But here’s the truth:...
The true cost of chasing cheap leads
The true costs of chasing “cheap” leadsOn paper, the numbers looked impressive.Visualize a campaign that delivers 200 leads at a fraction of their usual cost. The sales team, however, isn’t celebrating. Out of those 200 leads, only two convert. The rest are dead ends,...
Why guesswork in marketing is dangerous, and how customer conversations complete the picture
Why guesswork in marketing is dangerous, and how customer conversations complete the pictureMarketing can feel like a numbers game. Clicks, impressions, conversions and dashboards make it look scientific. But here’s the uncomfortable truth: too many businesses make...
The ROI of Trust
In the world of online business, where competition is fierce and trust is a fleeting commodity, your business's credibility is one of your most valuable assets. You can have the best website, the most compelling product, and a perfectly optimised marketing strategy,...
Beyond the Boost Button: Why DIY Social Media Ads Often Fall Short
In the fast-paced world of digital marketing, it's easy to be tempted by a quick fix. For many businesses, especially those new to social media advertising, the "boost post" button on Facebook and Instagram looks like a magic wand. It's simple, immediate, and promises...
Why Your Google Ads Aren’t Converting — And What Social Has to Do With It
Google Ads are powerful. With the right keywords and strategy, you show up exactly when your audience is searching. But what if your ads are showing… and still not converting? The issue may not be your ad. It might be your brand recognition — or lack of it.Here’s the...
How to De-Risk Your Lead Pipeline Before Your Top Salesperson Quits
Your star performer just handed in their resignation. Panic sets in. The client relationships they nurtured? At risk. The momentum they built? Gone. The pipeline you thought was stable? Suddenly looking more like a house of cards.If that sounds familiar — or like your...
9 Social media trends to watch in 2025
By 2025, social media has evolved from a platform for simple updates to a complex space where brands can deeply engage, entertain, and earn the trust of their audience. With the rise of immersive content formats and a growing emphasis on values like authenticity and...
10 Reasons to outsource your digital marketing to Cape Business Online in 2025
In today’s competitive landscape, businesses need efficient, adaptable marketing strategies to thrive. Businesses that have already elected to outsource their digital marketing to our team, enjoy a comprehensive and flexible solution to drive their business success...
Social Media Marketing: It’s not just cat memes (but they help!)
When we think about social media, one of the first images that comes to mind is probably a funny cat meme, right? You’re not alone! Although they may seem like just a laugh, memes (including our furry feline friends) have become an essential tool for social media...
Understanding Google E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness
In the evolving digital landscape, Google constantly updates its guidelines to ensure users get the most reliable, accurate, and relevant content. The E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—is Google’s cornerstone for content...
E-branding: How to keep your business from being a digital wallflower
Let’s be real—no one wants their business to blend into the background like a wallflower at a party. You’ve worked hard to build your business, and the last thing you want is for it to go unnoticed in the noisy, crowded online world.So how do you stand out and make...
Are you ghosting subscribers? Why regular email engagement matters
Imagine you’re in a new relationship. Things are going great at first—you’re texting every day, making plans, and feeling all the good vibes. Then, suddenly… nothing. You send a message, and it’s like your new flame has disappeared into thin air. Ghosted.Now, flip...
SEO isn’t a magic wand—but it can feel like one when done right
Wouldn’t it be nice if you could just wave a magic wand and—poof!—your website suddenly appears on the first page of Google, driving tons of traffic, leads, and sales? If only it were that easy! Unfortunately, SEO (Search Engine Optimization) isn’t an instant fix....
The great web design debate: Is less really more?
Web design—it’s the face of your business, the first thing people see when they land on your site. And just like fashion trends come and go, so do web design trends. The big debate right now? Minimalism vs. elaborate design. Is less really more, or does going all-out...
How SEO and social media are the perfect digital power couple
Imagine this: You’re at a party, and everyone’s talking about the new dynamic duo in town. They’re power-packed, complementary, and when they walk into the room, magic happens. Who are we talking about? Nope, not some celebrity couple. It’s SEO and social media, the...
What successful brands do differently with their content
In the ever-evolving landscape of digital marketing, content marketing has emerged as a cornerstone of successful brand strategies. While nearly every company today recognizes the importance of content marketing, the true differentiation lies in how successful brands...
Design trends that (thankfully) didn’t survive the 90s
Ah, the 90s—a time of dial-up internet, Tamagotchis, and the wild west of web design. If you were around during the early days of the internet, you’ll remember the excitement of creating a personal website or stumbling upon a new one, only to be greeted by flashing...
The SEO Pro’s Guide to explaining what we do
As SEO professionals, we regularly face the challenge of explaining our job to new clients, friends and family who have absolutely no idea what we do. There’s that moment when we’ll meet a new client, or catching up over a traditional South African braai, and someone...
If websites could talk: A day in the life of your homepage
Ever wondered what your website’s homepage might say if it could talk? After all, it’s the digital front door to your business, the first impression for potential clients, and the hardworking hero behind the scenes. But what if it had a voice? It could sound something...
SEO vs Google Ads: What’s Best for Small Businesses?
In the digital age, small businesses must make smart choices about how they allocate their marketing budgets to attract customers and grow their brands. Two of the most popular digital marketing strategies are Search Engine Optimization (SEO) and PPC with Google Ads....
Why social media is important in marketing your SME
In the digital age, social media has become an indispensable tool for small businesses looking to connect with their audience, build brand awareness, and drive sales. With billions of users active on various social media platforms, small businesses have an...
Digital Marketing Strategies for Small Business Success
In today's fast-paced digital world, small businesses need to adopt effective digital marketing strategies to stay competitive and achieve success. With limited budgets and resources, small businesses must make smart choices to maximize their reach and engagement with...
5 Reasons Why Your Small Business Needs SEO in 2024
Achieving success for any small business in today's digital landscape requires a strong online presence. While many business owners understand the importance of a website and social media presence, they often overlook one of the most critical aspects of digital...
Diversifying your digital strategy
Why PPC isn't enoughIn today's fast-paced, highly competitive digital landscape, companies, especially in the B2B sector, are constantly searching for ways to generate leads and drive growth. Pay-per-click (PPC) through Google advertising has long been a favourite...
Are you relying on ChatGPT or other AI-generated content? Know the dangers…
In today's fast-paced digital landscape, where new apps and software are making it to market at a rapid pace, it's tempting for small business owners and content creators to follow the latest trends, especially those promising to save time and to be more efficient. A...
Unlocking Google’s heart through content that wins clicks (and sales!)
Since the August 2022 helpful content update, Google has been emphasizing "helpfulness" for ranking content on search engine results pages. In the March 2024 core algorithm update, Google implemented a significant change through incorporating helpfulness signals. It’s...
In Celebration with Signarama
July 2024 is HUGE milestone for the Cape Business Online team – we celebrate a very happy and successful 5-year anniversary with Signarama as their national digital marketing service providers. We take a nostalgic stroll down memory lane and the shared journey of the...
Is Your Website Mobile-Ready for Google’s 2024 Deadline?
The shift towards Google’s mobile-first indexing has been significant, and now it's more critical than ever. Google has announced a crucial deadline that could impact the visibility of your website. From July 5, 2024, Google will no longer index websites that do not...
7 Signs That it’s Time to Redesign Your Website
Unfortunately, there's no universal answer to this question. Each website is unique, but generally, refreshing your website every two to three years is advisable. This timeframe ensures your site aligns with modern standards, continues to impress visitors, and...
10 Fresh Content Ideas for Social Media
In the realm of 2024's social media management, its significance surpasses previous expectations. Being among the foremost marketing avenues, social media stands as a vital driver of customer engagement and new business. B2B businesses often grapple with generating...
Why You Need to Know the Source of Your Sales Leads
For any business owner or sales executive, understanding where your leads come from is crucial for effective marketing and sales strategies. Knowing the source of your leads can be the difference between a successful campaign and wasted marketing Rands.We dive into...
Discovering Your Competitors’ Facebook Ads: A Step-by-Step Guide
In today’s hyper-competitive business landscape, staying ahead of your rivals is not just beneficial—it’s essential. One of the most effective ways to gain a competitive edge is by scrutinizing your competitors’ Facebook ad campaigns. Wondering why this is crucial and...
How To Demonstrate Your Value to Google
Hey, Google!Millions of people search on Google every second, which means there’s a vast audience that could potentially have exposure to your business. But how do you secure that spotlight? While competing with your competitors online is one element in the mix,...
The Conversion Conundrum: Why Your Website Isn’t Working…
Do You Have The Conversion Blues?Your website is your business’s digital storefront. It’s where your potential customers go when they’re looking for the products or services you offer, and it’s what can greet them at any time of the day. But what happens when it...
The Rise of AI: Google or Chat GPT?
AI Is On The Rise!The advent of Artificial Intelligence (AI) has been nothing short of revolutionary. From the early days of simple machine learning algorithms to today’s sophisticated AI models, the trajectory of AI development has altered how we interact with...
Are You Making These Social Media Mistakes?
Don’t Overlook the Power of Social MediaSocial media is not just big, it’s everywhere, and the way you use it to build brand awareness, nurture customer relationships, and drive business growth is critical. From small startups to multinational corporations, the power...
The Good, The Bad, and The Ugly of Google Updates
Adapting to Google Algorithm UpdatesGoogle’s core updates are infamous for disrupting the SEO playing field overnight. With the recent unveiling of Google’s latest core update, ripples have been, once again, through the industry, casting a spotlight on the inherent...
10 Years of Successful SEO
April 2024 is a milestone for the Cape Business Online team, we are delighted to be celebrating 10 years as digital marketers for Magnador - South African market leader in security barriers. In existence since 1992, the Magnador brand is synonymous with...
Who Are You Taking Digital Marketing Advice From?
As a business owner, one tries to navigate digital waters carefully… With trends shifting with the wind and algorithms changing overnight, you may find yourself inundated with advice on how to upgrade or change your digital strategy. However, not all advice is good,...
How Can I Use Email To Upsell To My Existing Customers?
We’ve seen endless platforms rise and fall, leading one to wonder whether email has lost its shine amidst newer, flashier channels. As digital marketing experts, we can confidently say that email isn’t just surviving. It’s thriving! With billions of users worldwide,...
How Do I Know I Need an SEO Agency To Increase Sales Leads?
Is It Time for an SEO Agency?The online marketplace is vast and varied, making it crucial to position your business as a leader. But how do you know when it’s time to step up your game and bring in a professional SEO agency to help boost sales leads? The answer lies...
What Can I Do To Improve My Website’s SEO Results?
You’ve taken the step to hire an SEO agency to elevate your website’s visibility on search engines. Kudos to you for making this important strategic move! But, as you sit back and wait for the magic to happen, ask yourself, “Is there anything that I can do to support...
Why Content Is A Must For Successful SEO
Why Quality Content MattersMost of us can agree that quality always surpasses quantity, and it’s no different for your website’s content! Content isn’t just about filling a website with words. It’s about providing helpful information that strives to answer search...
To Retarget or Not to Retarget
Have You Heard About Retargeting?Reaching and engaging with your target audience and then converting that audience into a paying customer is essential for the success of any business. With so many marketing strategies and tactics available to business owners, it can...
The Silent Killer of SA’s SMEs
The Silent Killer of SA’s SMEsSmall and medium-sized enterprises (SMEs) are the backbone of the South African economy. This business sector is considered the catalyst in reducing unemployment in the country, driving innovation, and contributing significantly to our...
When Meta Ads Make Sense For Your Social Media
As a business owner, it’s natural to focus on the traditional forms of advertising. However, there is a successful, frankly more affordable, method of reaching customers that you may be overlooking – Meta ads! Meta owns the social platforms with the largest market...
How Digital Marketing Can Make Your Business Successful
You’ve worked hard to turn your business dream into your new reality… A great brand and funky website. You’re made, right? Not so fast… Having an online presence is not something modern businesses can go without (not if they’re looking for success.) And believe it or...
6 Key Social Media Trends for 2024
Social Media Management for 2024: Prioritizing Platforms and Leveraging User-Generated ContentIf you're wondering which platforms to prioritize for your social media strategy in 2024, you're not alone. In this rapidly progressing landscape, it's important to be ahead...
Are you SEO’s worst enemy? Mistakes business owners make in managing their SEO Services
You envision drowning in leads, making your first R1m and leafing through the luxury brands magazine on your desk, trying to decide whether your next spoil is a luxury vehicle, a boat or superbike. Oh, for the life of luxury that awaits you now that you’ve stuck your...
Upgrade Your Web Design in 2024: Embrace These Trendy Styles
Web Design Trends for 2024By staying on top of the latest web design trends, you will continuously impress your website visitors and succeed in retaining them on your website. We do not advocate blindly following fads, rather understanding best practices, and applying...
240% Increase in Website Leads? Our latest SEO Services Success Story
Get a group of SEO professionals around a table, ask what their favourite professional funny story is and most will probably share some version of a tale that involves a client getting in the way of their own SEO success. When a client emerges not of that mould, the...
10 Reasons why your website SEO is not quite going places…
Is Your SEO not shooting the lights out?Effective search engine optimisation (SEO) is a product of topping the competition’s efforts and staying ahead of the curve in Google search developments. A good SEO strategy is always shifting to mirror advancements in search...
When Content Isn’t King: The Downfall of a Website’s Rankings
Is Your Website Being Dethroned?Imagine your content as a king, wielding the power to attract, engage, and convert your audience. What happens if your king is weak? Poorly crafted, unoriginal content can quickly render your search engine optimisation efforts...
Decoding Social Trends: Platform Penetration in South Africa
Navigating the Social LandscapeIt is no longer a question of whether social media platforms can help your business grow, but rather how well you can leverage them to reach more potential customers and enhance your brand visibility. Social media management has become a...
Shoppers are hesitant to click “Buy Now”… Here’s Why They’re Holding Back
The Barriers Of Online ShoppingIn an online world where competition is just a click away, attracting visitors to your website isn’t enough. Businesses must embrace web design that attracts and converts visitors, to stay ahead in your industry. To retain a customer on...
Numbers Don’t Lie: The Impact of Digital Marketing
Facing The NumbersRemember when marketing was all about distributing flyers? Those were simpler times, weren't they? But times have changed! The marketing landscape has evolved almost beyond recognition. Traditional methods that once dominated the industry have been...
Stop Guessing, Start Growing: The Role of SEO in Boosting Conversions.
Is Your Lead Generation Strategy All Guesswork?Search engine optimisation (SEO) is the silent force that works behind the scenes to make your website discoverable in the vast ocean of the internet. But did you know that beyond just visibility, SEO can also be your...
Pay-Per-Click: Golden Ticket or Fad?
Positioning Yourself in the Online MarketAnyone breaking into the digital world will know that the quest for visibility is relentless. Businesses are constantly researching how to outshine competitors whilst reaching their ideal audience, which has led to the surge of...
All About Core Updates…
Understanding Google's Core…Have you ever been baffled by a sudden drop in your website's traffic? The culprit behind these mysterious dips is often none other than Google's core updates. Google's core updates are changes made to its ranking algorithm designed to...
A Realistic Look At An SEO Timeline…
Ready for the SEO rollercoaster?All too often, the assumption is that implementing search engine optimisation (SEO) will immediately lead to substantial results. But, in reality, SEO is an investment for an exponential payoff, that takes time to materialize. It is an...
Have You Forgotten The Significance Of Email?
One Email At A TimeWant to connect your business to a receptive audience in their most personal digital space? With consistent, thoughtfully designed email campaigns, you can grow strong customer connections and drive business growth. Email marketing is capable of...
DMs Are On The Rise!
Getting Personal With DMs…When we need to know something about a business, whether it be their trading hours, current specials, or the cost of specific products or services, we turn to our phones. Should you not find what you need from a search, the next step is...
The Pros and Cons of AI for SEO Content
Redefining The Future of Content (Almost)A pivotal part of Search Engine Optimisation (SEO) is making your content visible to the masses. While Artificial Intelligence (AI) tools have achieved significant strides in streamlining the SEO content writing process, are...
Google Analytics: Demystifying the use of SEO data
Leveraging Your SEO Data…Search engine optimisation (SEO) is all about figuring out how to be ‘it’ – the first one found online when potential customers search for what you are offering! Popular search engines like Google have their own rules for what it takes to be...
Market Your Business on a Budget
Stretching Your Marketing RandsYou may have the best product or service amongst your competitors, but, unfortunately, this does not guarantee that you will win the business. Even the most innovative products or quality services can get lost in competitive...
Business Website: Yay or Nay?
To Website or Not to WebsiteA new restaurant to try for date night? Google. An emergency electrician? Google. A new kitchen appliance? Google. The chances are that when you need something, you turn to the internet. And, if you are doing it, so are your potential...
Are you safe online?
Rising Threats…We have come a long way in securing our online activity. With the ever-rising popularity of online spaces and digital marketing, more people are entering the virtual world each year, leading to a significant rise in cyber threats!Is Your Business Safe...
The Social Sink or Swim
Is Your Business Sinking?We’ve reached the point where it’s weird if you meet someone in the wild who doesn’t have social media! It’s like we can’t stop the thoughts from rolling in… “How are they not on Facebook? Or Instagram? Or even LinkedIn?”And it’s this very...
The Tetris of Marketing
An L-block in a world of Z-blocksWe're constantly trying to fit different pieces together to create a seamless and effective digital marketing strategy for our business. And just like Tetris, there's no one-size-fits-all solution... It requires skill, strategy, and a...
Micro-Storytelling: How Short-Form Video Compels The Masses
Compelling The MassesYour audience’s time is precious, so it’s crucial for video marketers to recognise and respect that! In an era marked by fleeting attention spans, video marketing is a more potent tool over static alternatives thanks to bite-sized content....
Understanding Helpful Content
What is Helpful Content?Have you ever searched for something online and been served with irrelevant or unhelpful answers? We’ve all been there, which is why helpful content has become so important for search engine giants like Google. Helpful content keeps readers...
Using WhatsApp for Business: What You Need to Know
Business has Entered the WhatsApp ChatWhatsApp has ditched its casual Friday attire and slipped into a sleek business suit. This little green app is no longer just for sending “LOLs” and “OMGs” to your friends and family. It’s grown up, polished its shoes, and is...
Finding Your Ideal Audience (And Helping Them Find You)
Are you looking for your business’s ideal audience?You might have heard about a strange marketing tool called search engine optimisation (SEO) and how it’s become the driving force behind online growth for the modern business... But what exactly is it? And is SEO the...
Debunking Email Marketing’s Bad Rep: The Experts Weigh In
The Bad Rep In QuestionEmail marketing has a bit of an image problem... With spam and scam reaching almost cartoon-like levels, it can be hard to love emails and remember why you should send them out for your business! But, contrary to popular belief, email marketing...
Knock on Wood: How SEO Brought M&A Timbers to #1
Rooted in SuccessM&A Timbers, a prominent supplier and manufacturer of both local and imported timbers, has become an essential source for several construction, furniture-making, and woodworking projects in Cape Town. Boasting an extensive inventory of wood in...
Digital VS Traditional: The Marketing Wars
The Marketing WarsGone are the days of sending out pamphlets, flyers and posters in hopes of getting your message across. With the invention of e-commerce and online platforms, businesses have shifted their gaze from traditional marketing methods to a more tech-savvy...
How ignoring SEO advice tanked a website…
Are You Ignoring SEO?If you haven't heard, your business (desperately) needs a website to engage with existing and potential customers! Unfortunately, while many businesses feel like they have ticked this need off their list, they have actually settled for a website...
Google Algorithm Changes: The Core Update
Touching BaseDid you know that having a strong understanding of how Google's algorithms work, and adapting quickly to the changes it makes, can be the make or break for your website's rankings. Google Core Updates include changes to their base system, which ripple...
Navigating the Confusing World of Facebook Roles
Meta! How Could You?Cast your mind back a few years, and you might recall having an employee create a Facebook Page for your business. Now, a marketing agency is requesting access to manage the page on your behalf, but the problem is that you can’t give it to them!...
Is ChatGPT taking over the world?
Is ChatGPT taking over the world?When ChatGPT burst onto the scene a few weeks ago, we weren’t surprised to see it making headline after headline. But is this really something we should be worried about? In an age of technology and automation, it’s only natural to be...
The Art of Mind Reading: Discovering Search Intent
The Mystery of IntentionHigh rankings on search engine results pages can make all the difference in the success of your website. But how do you achieve those high rankings? The answer lies in understanding search engine optimisation (SEO) and, more specifically,...
Unlearn What You Know: Digital Marketing is the Future
Starting AfreshWhat if we told you that the yellow pages, billboards, and TV commercials aren’t the best marketing platforms for your business any longer? It’s time to face the facts: Traditional marketing is not as effective as it used to be. That’s right — put down...
2023 Social Media Trends
Stretching Your Social WingsThe balance of algorithm changes, consumer and online behaviour shifts, and an entirely new generation finding themselves online can make social media management a nightmarish juggle – without the proper insight and experience, that is…...
Check for Mobile Friendliness!
Reading this on a mobile phone?The chances are incredibly high that you are reading this on a mobile phone. With 77.6% of all internet browsing in South Africa happening via a mobile device, it’s not hard to see how mobile SEO has become not only important but a...
A Beginners Guide to Mobile SEO
Buckle Up!Still ignoring mobile SEO? The biggest cherry on our cake will be if you answered yes while reading this from your smartphone… In a world where people spend more time on their phones than with their own families, optimising your website for mobile search is...
SEO Expectations VS Reality
Measuring Up Your ExpectationsSearch engine optimisation (SEO) is an essential aspect of digital marketing that helps improve online visibility and attract more traffic to your website. However, there are several misconceptions that can lead to unrealistic...
Answering the Burning Searches
Hello, Google?While the answers to our burning questions used to rely on the knowledge of those around us, or a trip to our local library, today, the phrase "Google it" is a go-to for most of us. Whether confirming current events, fact-checking something a friend has...
The Social Dilemma: To market OR not to market
Searching for the AnswersThe internet is an endless landscape that has grown exponentially in the last 20 years, making it abundantly clear that, despite showing its face again in various fashion trends, the early 2000s are over.With terms like “chronically online”...
3 Golden Rules for Email Marketing
Mastering Email MarketingEmail has the means to span all interests and age groups, making it a powerful tool for building up an audience exactly right for your business. But, as with all things, there are certain golden rules to follow to ensure it meets your...
How to jet to Page #1 on Google
All Engines GO!Are you strapped in? It’s time to start your engines and check your lights because we’re about to jet off to that sweet number-one spot in Google search. We have the know-how to balance the wings of your business’s digital marketing efforts to give you...
Why mobile SEO shouldn’t be ignored
The always-on (and always on us) deviceChildren of today are quick to pick up their cellphone when you ask them for the time because devices like watches are no longer the ‘always on us’ devices. Sure, we can give credit to those who flip their smartwatch-adorned...
Phishing Scams: What they are & how to avoid them
Hook, line, sinker.Have you received emails from a foreign prince asking for your immediate (and incredibly urgent) assistance? In it, they swear that if you help them acquire a large sum of money, they will reward you with a stake in it… Yes? Yep, that was a phishing...
The ins and outs of Your business’s Online Reputation
First impressions are EVERYTHINGFirst impressions are incredibly important. They are formed quickly (often within seconds) and can have a lifetime impact on our opinions of people, businesses, new snacks and anything else under the sun! While some of us aren’t as...
Health check on Google Reviews
The Land of ReviewsOnline reviews are taking over, one star at a time… Whether you’ve seen or left them, we are sure you have been exposed to a review in some capacity! From Google to Facebook, TripAdvisor and many more, they are what guide our opinions over new...
The route to SEO gone wrong
Don’t risk your SEO!We’ll get to the point: SEO is a bit temperamental… Getting your balance of SEO services right largely depends on the partner you choose (since they are the ones who make the magic happen), which means there are a few key points to remember to...
When seasonality knocks on your SEO door
Out of Season?Businesses that experience spikes in certain seasons can attest to how tough it is to keep up with demand. However, there is another dark side to seasonality that can be forgotten. With the craziness comes the calm – the deadly quiet – where businesses...
Skills to look for in your SEO superhero
Finding your SEO SuperheroWe get it. SEO can be a confusing nut to crack. Even the name ‘Search Engine Optimisation’ has the potential to sound utterly French to anyone slightly unfamiliar with the digital world. So, how are you supposed to suss out who the true...
We believe in stretch targets for SEO
WARNING: Don’t settle!Are your SEO services gutsy enough to break conventional strategies and shift your business towards that oh-so-sweet Google #1 number-one spot? The only correct answer here is yes. If you said no, we have bad news… You have just admitted to...
Leveraging email to drive revenue per customer
Email marketing tools to leverage upsellingTo one extent or another, many businesses have experienced at least some amount of disruption since Covid-19 and the pandemic. The old adage of “Adapt or die” has proven true for some, but for those that choose to “Adapt and...
How to select your SEO agency – 8 tips
Choosing the right agency for your SEO servicesThere is no one-size-fits-all SEO agency. Over and above the technical prowess of the SEO team, there are aspects that you need to consider in deciding on the agency for your online reputation and lead generation needs....
Does email marketing have a future
In 2021, roughly 309.6 billion emails were sent and received daily across the globe, and that figure is anticipated to exceed 333 billion in 2022. We cannot conduct business without communication, which is one of the many reasons email marketing continues to hold a...
Whatsapp is a-changing
Change is coming!Our beloved instant messaging platform, the one that completely took over standard SMSing in South Africa, is changing! But only for the better… This Meta-owned social media platform has introduced several new updates trialling privacy settings and...
Is poor response time compromising your SEO conversions?
Response times and your online conversionsEmails have a speed advantage. It’s as simple as that. You click send, and the email will appear in your contact’s inbox a short moment later. However, this does not mean that we (as the human behind the emails) are...
Does your Google review strategy support your SEO investment?
The Google Review GameplanAre you giving your business’s Google reviews the attention it deserves? Anything less than a firm “yes” won’t quite cut it. Business owners often underestimate the value reviews can bring. From improving your online reputation to...
Are you supporting SEO with nurtured social branding
A little bit of social branding goes a long wayCreating cohesive branding across various online platforms is crucial in strengthening search engine optimisation efforts, but it’s a tough cookie to crack. Since the first step most potential clients take in checking out...
Google vs Bing vs Yahoo: The Search Engine Conundrum
Google vs Bing vs YahooWhen someone asks you a question you don’t know the answer to, there’s a reason your response is something along the lines of “I don’t know, just Google it” and not “I don’t know, just Yahoo it” or even worse “I don’t know, just Bing it”....
10 Considerations when hiring a ghostwriter
Ghostwriting: Is it a good idea for your content marketing?There is no marketing without content creation. With the benefits of lead generation and customer engagement, it’s no wonder the two always go hand in hand. The time needed to develop a sufficient amount of...
The Mechanics of Email Branding
Email Branding ExplainedWe are seeing extraordinary click-through rates of close to 20% on e-banners contained in clients’ outbound emails! These statistics validate that email branding, which includes e-banners and signatures, can help improve your website’s traffic...
10 Reasons why SEO won’t work for your business
SEO and your businessCompared to other online advertising, SEO takes considerable time and focus to achieve results. Although this may sound like a negative quality, this method can offer consistent long-term results and be considerably more cost-efficient with the...
The Auto-tagging Shopping Experience | Google Merchant Center
Auto-tagging is here!Have you heard the latest news from Google Merchant Center? Auto-tagging is now supported on this platform’s shopping experience. This includes free listing and free local listings across Google search and properties.Previously, this feature was...
The Ugly Truth About Stopping SEO
Stopping my SEO can’t be that bad, right?We often find that businesses look to stop and start their search engine optimisation services where they feel it suits their budget because taking a break shouldn’t do any harm, right? But unfortunately, the truth is that once...
Why Google Adwords need active management
Why SEM is not “set and forget”Google Adwords (Ads) is a Search Engine Marketing (SEM) or paid media strategy, proven to deliver instant results. Financed on a pay-per-click basis, costs trigger upon each ad click. Often compared to (and confused with) SEO, it...
Using Google Analytics to improve website user experience
Creating a great user experience (UX) for people who visit your site is important because it enhances accessibility and increases engagement. A good UX also helps you to get visitors invested in what they see, which means that these individuals are more likely to...
Plagued by fake Facebook reviews?
Are you being plagued by fake Facebook reviews?Much to our dismay, even Facebook is susceptible to spam! While social media platforms have advanced incredibly in the last few years, we still find corners of these spaces in our social media management processes quite...
PHP 8.0 Upgrade coming soon
PHP 8.0 Upgrade Incoming!Have you recently received an email regarding your website’s upcoming PHP 8.0 upgrade? We are here to spread the good news! All clients hosted with Cape Business Online can rest assured that their website will soon be upgraded to PHP 8.0...
Stunning fonts define stunning graphic designs
Serving Stunning Designs!At the heart of each stunning graphic design is an equally stunning font! New font design trends emerge each year, prepped to overtake the scene and help us create impactful visuals for compelling campaigns and lasting brand messages. With a...
SEO: Cost or Investment?
Investing for SuccessEvery investment in your business should be determined based on its ability to promote the growth of your business, right? Well, we think so, at least. This is why it is always baffling to see that so many businesses, across almost every...
Do Facebook ads really work?
The Wonderful World of Facebook AdvertisingWe all see Facebook adverts. Sometimes, we feel like we drown in them. Other times we wonder why we’re being targeted for certain products. A lot of the time, we wonder if anyone else was a sucker for the same ad we just...
“C” is for Credibility…
Credibility in the Online WorldCommunicating with your potential clients, and the way you communicate, has a direct bearing on how that client perceives the credibility of your business. Now, we’ve used a bunch of important ‘C’ words here, but the most important one,...
Why Email Branding is the Golden Ticket to Business Promotion
Email Branding: Hot or Not?Any professional can agree that email is a large part of their communication. We open it up first thing in the morning, rush out responses throughout the day and have it haunt us in our dreams.This is why email branding is the golden ticket...
10 Benefits of SEO for Businesses in 2022
We’re always floored to hear when businesses are not using modern digital marketing tools at their disposal. With the distinctive impact of online marketing and the sheer volume of potential clients prowling the ends of the internet, there is zero doubt: If your...
Graphic Design: The Apple to your Business’s Eye
Consumers want to be wowed by brands with new and exciting marketing. This is why visual elements are at the top of the list for successful entities. Well-known brand names like Checkers, Nandos even Discovery Health may all be in different industries, but they have...
Win R25k in Vehicle Branding with Signarama
Signage like no otherWhether you are off to work or out to run errands, there is one thing we can guarantee you’ll see: vehicles! From owning them to utilising public transport, cars, busses, trucks and everything in between make it into our eye line every day. This...
Turn your business into an online click magnet with SEO
How SEO turns your business into an online click magnetEvery business wants to outmanoeuvre its competitors and take the lead in their market.After all, if you’re the best in your market, consumers will turn to your brand to meet their needs, ultimately solidifying...
The Four R’s for Reducing Facebook Ad Spend
Spending money on paid advertising can be beneficial to your business, but without the right guidance and no notable return, it can also become a significant burden. Luckily, there are ways to handle your marketing for social media to reduce your advertising budget...
Finding their fit online! | Jacoba Clothing’s SEO Success Story
A Passion For EleganceJacoba Clothing was born from a dream to make all women feel beautiful, elegant and feminine – no matter their shape or size. The belief that everyone should enjoy a simple process when finding a dress for a special occasion propelled this brand...
8 Steps to improving paid and organic Facebook reach
The more people your social media marketing reaches, the more chances you have of conversion – it’s a simple equation. Unfortunately, increasing the reach of your business’s Facebook posts can feel near impossible, even with paid advertising! So, what could you be...
The Ultimate Guide to Content Marketing for Customer Loyalty
Chasing potential new clients in the pursuit of revenue and growth often leaves room for business owners to forget their existing clients. It is just as essential to focus on existing clients’ needs and strive for repurchases as it is to gather new clients. Unlike...
How does Google search work?
There’s no way to deny our online habits, and Google takes up a large part of it…From checking the weather forecast and what’s in the news to figuring out why you dreamt of someone you haven’t thought about for five years, Google search results is our wingman to...
9 Signs It’s Time To Fire Your SEO Provider
Are you sick of empty promises and zero performance improvement from your SEO provider? If so, it’s probably time to say farewell.SEO isn’t a one hundred to one, overnight game. It takes skill, thoughtful strategies and time. Despite this, SEO services should provide...
Ecommerce: The importance of connecting with consumers
Social media innovations and the ease of online shopping has led to a massive shift in consumer mindsets and modern lead generation . With ecommerce enabling 24/7 transactions and accessibility, consumers have become accustomed to instantly fulfilling their needs....
5 Steps to getting your content marketing off the ground
Brand awareness is one of several foundation goals in building a brand and is a core focus area for any modern marketer. It denotes the level of understanding and familiarity consumers have with a business and its service offering. This can expand from a slight...
From open roads to open browsers
A passion for the open road…Embracing an adventurous spirit is what Makani is all about. As enthusiastic motorcyclists, the desire to combine this passion with a new sense of adventure is what led the team at Makani on their journey to offering Harley Davidson rentals...
How to use Google reviews to improve SEO
Online consumer behaviour has significantly evolved in the wake of the pandemic. As many as 54% of South African consumers are now shopping online. Aligned with this, there is a growing trend in the trust gained from reviews of other customers, those that have tried...
Digital vs Print for your Marketing
In today’s ever-evolving world, most businesses prefer digital over print, but we think the platform you choose should depend on the context it is used for. Both avenues of marketing have pros and cons, but we have found that the cost savings of digital over print,...
Why professional copywriting matters
Contrary to popular belief, copywriting is a skill and an art form. Not just anyone can create content that attracts attention or tells a great story. Whether you require copy for a website or for a digital marketing campaign, you are going to want it to be handled by...
Why you need a Content Marketing Strategy
Digital citizen attention span is at an all-time premium! In the sea of online media noise, you have to ensure your content is magical, alluring, and exciting. Content that matters is the name of the game and is the driving force behind most successful digital...
The importance of social media community management
The three pillars of successful social media communities lie in great content, active engagement, and professional community management. Building the content which drives your message, products or services is essential for growing your ‘fan’ base. The problem comes in...
The Cape Business Online Service Offering
Digital marketing comprises many different aspects, and managing all of these functions in-house could prove overwhelming, especially for smaller businesses. A marketing and sales department found in-house usually focuses on traditional marketing and advertising...
Why content matters in SEO?
We like to think we have what it takes to be considered the best SEO Company Cape Town has to offer! Our monthly blog posts aim to take the guess work out of which agency to trust with your lead generation and online footprint. Our posts aim to educate our clients on...
A website without e-commerce is a weak business model
Ouch! If this headline made you cringe, then sadly it hits home. If you find yourself having to Google what e-commerce is, then you are far behind the business curve. Simply put, e-commerce is a way to sell products or services online – via your website. If you have...
How to achieve the SEO edge over your competitors
If national lockdown taught us only one thing, it would be that businesses who could adapt to change were those that were set up with an optimised website. Businesses that had an ecommerce platform, did even better.As SEO is a long-term strategy, the success of a...
Why SEO is beneficial for small businesses
Being a small business owner comes with a mountain of obstacles and stress on the path to success but with careful planning and proper marketing strategies, small businesses can thrive. The economic climate has never been as volatile as it is now, markets are...
Email marketing is still relevant
There has been some discussion in digital circles about how effective email marketing is in today’s digital age. Some say email marketing is dead and others disagree. All stats indicate that email branding and marketing is indeed very much alive, although more on...
Start-ups and Gmail Accounts
There has been a lot of debate online in recent years on whether or not a business should utilise Gmail for their email addresses. There are arguments for and against this, depending on the type of industry you are in and whether you have a business domain.In our...
Facebook Creator Studio and the impact on clients
The release of Facebook Creator Studio has many benefits for digital marketers but there are also some drawbacks of this application. Publishing Tools on Facebook have been around on the front end of business pages for years and this is what many a digital marketer...
Why agencies cannot utilise images sent over Whatsapp
Although WhatsApp has made our work lives easier by being able to contact clients quicker as well as communicate messages to a group at once, it is also a graphic designer’s worst nightmare! Many clients who deal with us ask for urgent communications to be designed...
Covid-19 forces consumers online
The popularity of online shopping during pandemic situations is nothing new, there was an increase in ecommerce activity when the SARS crisis took place in 2002 and 2003. The current global trend being observed, indicates that businesses that adapt their workflow to...
Why your email template matters in email marketing
Email marketing is not dead, in fact many businesses still rely heavily on email campaigns. Deskbound individuals still open and read their email but the trend of scanning emails instead of opening them is still on the rise. This means you have a tiny window of...
Digital Marketing Takeaway: How Google search results have evolved over the years
Any digital marketing guru these days is very well versed in Google and for good reason. Google is the biggest search engine worldwide, with approximately 88% of the market share. Google is a powerhouse in today’s digital world and has come far since it’s inception in...
Facebook 2020 Snapshot
In January 2020, there were 36.54 million internet users in South Africa, and according to NapoleonCat, 21.28 million of that number are active Facebook users. The majority of South African users on Facebook are women – yet only slightly. The biggest age group of...
How to deal with Facebook Ad challenges in Social Media Management
Those who do not work in social media management will seldom understand the challenges digital marketers must undergo to advertise a business effectively. Unfortunately, many people are under the impression that marketing campaigns on Facebook, Twitter, LinkedIn,...
What is Lead Generation?
Lead generation has become a really popular buzzword in the marketing industry, but many people still don’t understand the term. Simply put, a lead is a prospective customer who has shown interest in your service, product or promotion by providing their contact...
How Social Media Influences SEO
Several case studies exist to demonstrate that there is an indirect correlation between your ranking on Google search results and social media. The link is not direct, but this does not mean it is any less important. A strong social media community that drives...
Digital marketing under economic constraints
There are times when small business owners start to panic amidst the uncertainty within a struggling economy. Thoughts of budget cuts and cost-saving mechanisms become the order of the day and many a market budget becomes the first victim.Why is it that when economic...
Why Facebook is an advertising powerhouse
What started as an online platform for university students to socialise has evolved into a social media phenomenon which boasted R250 billion in ad revenue last year. With 2.37 billion active users on Facebook, are you the business owner still ignoring Facebook as a...
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