If national lockdown taught us only one thing, it would be that businesses who could adapt to change were those that were set up with an optimised website. Businesses that had an ecommerce platform, did even better.
As SEO is a long-term strategy, the success of a proper SEO effort can only be seen months after optimisation has begun. The trend we observed during lockdown was that those who had secured SEO practices far in advance fared better than those who did not. This success can be attributed to the following SEO factors:
- User-friendly and mobile friendly websites.
- Relevant and fresh content.
- Unique content.
- Proper keyword strategy.
- On- and off-page SEO.
- Creative title tags and descriptions.
- Optimised headings in content.
- Keywords showcased in URL’s.
- Images with correctly populated alt tags, image titles and filenames.
- Meta descriptions.
- Quality inbound links.
- Local search optimisation.
- Social signals.
- Continuous technical adjustments according to algorithm updates.
If you want the competitive edge – SEO is a non-negotiable utility. We view SEO as a need and not a want or ‘nice-to-have’ service, and rightly so as we live in a world that operates online. Marketing platforms and mechanisms have now melted into an online world and we are all digital citizens.
We understand the digital world, which is why our packages are designed as a holistic solution for businesses that rely on the competitive edge. Not only do we provide SEO, we provide online advertising in local communities, social media management, content production and email marketing. As all of these aspects work together as a well-oiled machine in the world of technology and marketing, our clients are aided in the climb in order to reach their online summit and remain on top of their game!
If you want the competitive edge as a small business, speak to us about a SEO package suited to your needs. Visit our contact page here to get in touch.
