Why Facebook is an advertising powerhouse

Touching Base

Did you know that having a strong understanding of how Google’s algorithms work, and adapting quickly to the changes it makes, can be the make or break for your website’s rankings. Google Core Updates include changes to their base system, which ripple slowly and can cause fluctuations in search results that underscore the online lead generation for your business.

Core Updates: What are they, and why do they matter??

There’s no question about it: Google is the most used search engine in the world. A large part of their success is their ever-evolving algorithms, designed to deliver the ultimate search experience. The Core Updates are of the most significant in algorithm advancements and can significantly impact your website’s performance. But why do they matter? Algorithms are designed to help improve the quality of search results, and the Core Updates aim to do just that! Understanding these changes can help you adjust your website to provide the best possible user experience and remain relevant in the eyes of Google.

Understanding The Latest Core Update

March brought Google’s latest Core Update, leaving many website owners scratching their heads and wondering what hit them. One thing we have noted? This update is a reminder that Google is always looking for ways to improve its user experience. With more focus on high-quality, original content, websites that are creating irrelevant content (that doesn’t speak to your audience’s needs and intentions) took a hit!

The ever-changing landscape of Google algorithms can spin any website owner’s head. Here are some key takeaways from the latest update:


Monitor analytics and make data-driven decisions to improve your site’s performance.


Focus on creating high-quality, relevant content that speaks directly to your audience.


Prioritise user experience and make sure your website is easy to navigate and mobile-friendly.

The Expert Approach

Keeping up with Google’s algorithm changes is no easy task. With this search engine constantly evolving, you need to anticipate and manage any changes that might occur as they do. Search engine optimisation (SEO) professionals, such as ourselves, implement effective strategies to focus on creating high-quality content that is relevant to your audience while also ensuring that your website is technically sound. This includes optimising loading speed, minimising technical errors, and ensuring your website is mobile-friendly. By staying vigilant, SEO experts help their clients stay ahead of the curve and maintain website visibility even as Google’s algorithms continue to evolve.
Understanding what each update does and how it will affect your website is critical to stay ahead of the game. Cape Business Online consistently produces high-quality content and follows the best SEO practices on behalf of our clients to mitigate the impact of Google algorithm updates. For more information about our search engine optimisation services, please  contact our team.