Who Are You Taking Digital Marketing Advice From?

As a business owner, one tries to navigate digital waters carefully… With trends shifting with the wind and algorithms changing overnight, you may find yourself inundated with advice on how to upgrade or change your digital strategy. However, not all advice is good, especially when it comes from individuals not well-versed in the complexities of digital marketing.

Before making any significant changes to your strategy, it is crucial to pause and consider the source. Does the individual offering this advice have the credentials or experience in digital marketing to support their opinions? Are they familiar with the nuances of SEO, content marketing, social media strategies, and how each element interplays to drive traffic and engagement?

The Pitfalls of Bad Advice

If you are receiving advice from someone with a limited understanding of digital marketing dynamics and acting on this advice, you may be unintentionally harming your business. While it’s essential to value feedback, acting without evaluating the source can lead to unintended consequences for your digital strategy.

For instance, consider criticism received for having too much text on a website. On the surface, this feedback might seem valid. After all, aren’t modern websites supposed to be sleek and minimalist? However, the criticism doesn’t consider that the business’s Google ranking is largely attributed to its comprehensive content. The content deemed unnecessary isn’t just filler; it is a critical component of an SEO strategy created to draw in visitors through search engines. Had this advice been actioned, the very foundation of the business’s online visibility could have been jeopardised!

Making Informed Changes

Understanding how your audience finds you and interacts with your business online is a must before tweaking your digital presence – something that may be lacking from an unreliable source. Make sure that your business’s marketing advice is sourced from individuals who have taken the time to create a solid grasp of your traffic sources, audience behaviour, and the journey that leads them to your website. This data-driven approach ensures that any adjustments you make are informed by actual user behaviours, not just subjective opinions.

Take Advice From The Experts

It is vital to critically assess the source of any feedback and understand the potential impact on your digital strategy before implementing changes. The goal is always to enhance your online presence in a way that aligns with your audience’s needs and preferences. By seeking advice from qualified professionals and making data-driven decisions, you can ensure that your digital marketing efforts are resilient against the whims of changing trends.

Cape Business Online is a leading digital marketing company with years of experience creating successful online presences for businesses in all industries. For professional, trustworthy advice regarding your digital strategy, please contact our team.