The always-on (and always on us) device

Children of today are quick to pick up their cellphone when you ask them for the time because devices like watches are no longer the ‘always on us’ devices. Sure, we can give credit to those who flip their smartwatch-adorned wrist, but it’s not that much different…
While it may be easier to see this psychological shift now, smartphones have been climbing the personal devices ladder for several years – and they’ve secured their top spot. There is officially no room that you can enter absent of at least one, so how could we possibly ignore them in our search engine optimisation efforts?

Understanding mobile SEO

Mobile SEO entails optimising websites for search engine visibility and flawless viewing on mobile devices, like smartphones and tablets. Optimising for mobile search involves designing a website for easy navigation, fast loading speeds, and coding best practices that ensure pages display correctly on mobile devices. It considers unique factors such as the user’s location, screen size, and device operating system to drive the best experience. By optimizing for mobile, businesses can expand their reach in search and target audiences more effectively through their mobile devices.

What does Google think about mobile SEO?

Google holds a mobile search market share of just shy of 96.27% (Statcounter GlobalStats) in South Africa.  At that market share, their opinion matters!  As of April 1st, 2015, Google started the formal process of granting ranking preference to websites optimized for mobile and in 2018 announced that mobile first indexing would be rolled out. 

This change meant that Google would first index (or crawl) mobile website versions when indexing the desktop version. It also meant that if your mobile website wasn’t SEO friendly, your rankings would take a significant beating as Google continued to target the growing mobile search market, serving websites that could connect with the mobile customer in its search engine result pages.

The mobile-friendly website cheat sheet

Acing your website’s mobile SEO includes implementing several factors that combine to make a big difference. Here’s a few of the practices followed by SEO professionals to ensure your mobile audience finds your website:

Keep things speedy

Page speed plays a significant role in delivering a positive user experience and improving your website’s organic visibility. If your website takes 3 seconds or more to load, you can wave goodbye to an average of 53% of mobile users! Slow-loading websites lead to higher bounce rates, fewer conversions, and lower rankings in search engine results. These scary statistics make page speed a top consideration for mobile optimisation.

Optimise everything

Nothing should be left untouched in the optimisation protocols when trying to rank on mobile. Due to the screen size difference, everything from titles, descriptions and URLs to dynamic content serving should be optimised to stay in accordance with the best mobile SEO standards. This also includes prioritising efforts that target local SEO.

Perfect the design

Responsive web design is a standard that cannot be missed when designing a mobile-optimized website, as it ensures designs that look incredible across all platform sizes (desktop to smartphone). Practices such as avoiding popups and strategically placing buttons with enticing call-to-actions will also impact the success of your website’s mobile version. 

Stop ignoring mobile SEO

On-point mobile SEO increases traffic from mobile searches, improves user experience, and drives conversion rates. With more users turning to mobile devices to search the web, optimising for mobile search is essential to ensure that your website is easy to use, accessible on all devices and relevant in the modern era.

Our team of experienced search engine optimisation professionals support our clients’ website mobile SEO to keep them ahead of their competition. For more information about our services, and how we can make a difference in your mobile search performance please reach out to our team here.