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What Can I Do To Improve My Website’s SEO Results?

You’ve taken the step to hire an SEO agency to elevate your website’s visibility on search engines. Kudos to you for making this important strategic move! But, as you sit back and wait for the magic to happen, ask yourself, “Is there anything that I can do to support the project to ensure the success of our SEO efforts?”

The answer is YES!

How To Support Your SEO Success

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Be more active and engaging on social media!

Did you know that social media activity influences your SEO results? Being active and engaging on social platforms increases your brand’s visibility and builds meaningful relationships with your online community. Sharing content that resonates with your audience, engaging in conversations, and being genuinely interested in what your audience has to say humanises your brand. The activity will send signals to Google that your brand is socially active (a key factor in improving your SEO rankings), which will help to drive traffic to your website.

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Offer helpful advice, not just sales pitches…

Let’s face it. Nobody likes to be sold to all the time. Consumers are looking for value beyond the obvious products or services, leaving your business with an opportunity to be a source of knowledge in your industry. Share tips, insights, and helpful advice that positions you as an expert. This will build trust with your audience and increase the chances of your content being shared and linked to, both crucial for SEO success.

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Encourage and respond to Google reviews.

Imagine this: a potential customer is deciding between your service and a competitor’s… What could tip the scales in your favour? A great Google review! Strive to consistently deliver outstanding service that leaves your customers wanting to rave about you online. Then, take the time to respond to these reviews. A simple “Thank you” can go a long way in showing that you value customer feedback. Google is biased toward businesses that engage with their customers, and doing so will positively impact your SEO efforts.

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Handle negative reviews gracefully.

You might’ve nailed gathering Google reviews, but no one is perfect, and receiving a bad review once in a while is inevitable. However, how you handle this negative feedback can make or break your online reputation. If you receive an unfavourable review, be transparent, apologise if necessary, and offer a solution. This shows the reviewer and potential customers (not to mention Google) that your business is committed to customer satisfaction.

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Remember: Patience is key in SEO.

Rome wasn’t built in a day, and neither are SEO results. While some businesses see improvements in their website leads from SEO within 3-6 months, most businesses will generally need 6-12 months to reap the benefits of their SEO investment. Be patient and trust the process. Your commitment will pay off in the form of increased visibility, traffic, and, ultimately, conversions!

Your SEO Success is Near…

Your role in supporting your SEO agency’s efforts is pivotal. By being proactive on social media, offering valuable content, managing your online reputation, and having patience throughout the SEO journey, you’re not just a bystander but an active participant in the path to success.

Ready to take your website’s SEO results to the next level? Reach out to our team to find out why we’re the SEO agency for you.