Stretching Your Marketing Rands
You may have the best product or service amongst your competitors, but, unfortunately, this does not guarantee that you will win the business. Even the most innovative products or quality services can get lost in competitive marketplaces! Customers who don’t know you exist will never land on your doorstep. You’ve got to hoist your flag high with savvy digital marketing and clear communication to reel them in. Make sure your potential customers have you on their radar and know why you are the best in the business…
Planning For Action
Promoting your brand can feel like feeding a cash-hungry beast while running a small business. Play your cards right, and you can market your business effectively without breaking the bank. A marketing plan will guide your business towards its goals amidst its competition. It’s a strategic roadmap that outlines your business objectives and the steps needed to achieve them.
Here’s what your marketing plan should include:
- In-depth insights about your ideal customer
- Your business’s unique selling points
- Detailed pricing information and position against competitors
- A rough marketing budget
- The marketing avenues you intend to invest it
Whether you’re launching a startup or steering an established business, a sound marketing plan is an indispensable tool for success as it allows you to allocate resources, track progress, and adapt to changes in the market landscape.
Budget-friendly Ways to Market Your Business
Word of Mouth
Happy customers are a powerful tool for your business’s growth. Since people are always more likely to trust the opinions of friends and family, ensuring a good experience for your customers is a must to push referrals. Businesses can support this by introducing discounts or gifts that incentivise referrals.
Navigating your business’s online presence can be tricky. Once you have established the platforms you want to strengthen (whether your business’s website or presence on social media), you can contract professional assistance to manage your brand in these spaces. A professionally designed website optimised to search engine best practices can help your business secure steady organic website traffic while building a consistent presence on your social media platforms with engaging content will draw the attention of new customers.
Drive Online Interest
Everyone loves a freebie! Whether a special promotion or an exclusive competition, you are guaranteed to excite potential customers. Competitions are known to drive brand awareness, promote products and services, and generate new leads. They offer a unique and interactive way to engage with your audience without hurting your marketing budget. Alongside social media, competitions can drive engagement with your business and be used to leverage local audience reach.