Cutting or cancelling your budget on your SEO service provider is a very bad idea, and here’s why… Google continually makes algorithm changes and if your website is currently performing well in search results, tomorrow may be a different story. SEO experts are up to date on any changes within the SEO realm and automatically apply changes and techniques to your site in order to keep it relevant and ranking. You simply cannot afford to skimp on SEO.
Don’t ignore your social media feeds (as this feeds your SEO efforts) rather consider spending money on Lead Ad Campaigns that answer a specific Call to Action for better conversion. Build engaging content, complemented with eye-catching imagery, that can do well organically with your existing community but focus on targeted campaigns every 3 months at least.
Studies show that marketing to your existing clientele is a financially better bet than trying to snag new business. Make your emails count. If you need to cut your weekly budget down – ensure that you email your clients at least once a month with great and engaging content. If you have the opportunity to speak to them once a month – make it good. Make it count.