Diversifying your digital strategy

Diversifying your digital strategy

Why PPC isn’t enough In today’s fast-paced, highly competitive digital landscape, companies, especially in the B2B sector, are constantly searching for ways to generate leads and drive growth. Pay-per-click (PPC) through Google advertising has long been a...
To Retarget or Not to Retarget

To Retarget or Not to Retarget

Have You Heard About Retargeting? Reaching and engaging with your target audience and then converting that audience into a paying customer is essential for the success of any business. With so many marketing strategies and tactics available to business owners, it can...
Pay-Per-Click: Golden Ticket or Fad?

Pay-Per-Click: Golden Ticket or Fad?

Positioning Yourself in the Online Market Anyone breaking into the digital world will know that the quest for visibility is relentless. Businesses are constantly researching how to outshine competitors whilst reaching their ideal audience, which has led to the surge...