Email marketing:
The past, present and future of online engagement!

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Email marketing is a fast, convenient, and effective digital marketing strategy that is utilised by companies of all sizes, in all kinds of industries. It entails sending a digital advertisement to your customers via email.  This product is designed to increase awareness of your services and/or products, focus the customer eye on special announcements, such as new product or service launches or keep customers abreast of new developments.

As a forward-thinking digital marketing company, Cape Business Online specialises in running POPIA compliant campaigns on behalf of our clients. We have access to industry-leading tools and programmes, which enable us to run a successful email campaign with upfront image embedding. Our services include the conceptualisation, copy, design, and launch of your emailer. Once completed, we can also provide you with valuable insights on how well the campaign performed.

Engaging with your audience via their email inbox is an excellent way to build rapport and bring your business to the forefront. Building your brand through email marketing can help grow your business when done properly. If more than half of the earth’s population is using email – you should be leveraging this marketing avenue too, and we know how.

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GET IN TOUCH

The most successful email journey for your brand starts with us…

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Our work

Examples of our recent client mailers:

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Mailers

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Mailers

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Mailers

Some tactics we apply to our emailing campaigns

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RESPONSIVE DESIGNS FOR ALL DEVICES

Most people today receive their emails on their phones, or other mobile devices such as tablets, which is why it is important that an emailer must be responsive and clearly visible on all devices. Our designs are altered to suit all devices to maximise the impact of your email campaign, with image delivery embedded to ensure all email images are visible upon the opening of the emailer.

STRIKING, RELEVANT IMAGERY

Adding graphics and relevant imagery will attract attention and will allow the reader to immediately grasp what is being advertised. With an in-house design team, we ensure that your campaign’s visuals are specifically suited to the theme whilst still emphasising your brand.
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AN UNMISSABLE CALL-TO-ACTION

To make sure that the email is read and not deleted, an unmissable call-to-action is crucial. Readers should be told what the point of the email is without having to read too much, and they should be directed to a contact number or email address for an improved conversion rate.

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CLEVER, UNDERSTANDABLE COPY

One of the determining factors of an effective emailing campaign is the content. It needs to be short and clever to engage the readers without them having to pay too much time or attention to it. We personalise your email campaigns to do just this. We strive to understand your business in its entirety – which includes the most essential parts, your audience! Coupled with our years of experience, this understanding allows us to create creative and eye-catching campaigns that suit your unique goals.
We know what makes an emailer impossible to ignore

We all get bombarded by email marketing campaigns weekly, and most of us click ‘Mark as Read’ or ‘Delete,’ without even thinking about it twice. Our team has designed and launched many marketing emails that have returned remarkable results because we know what is required to make sure that the reader engages.
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The advantages of branded email marketing

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This cost-effective marketing solution which not only builds your brand but also improves your client relations.
We have vast experience in the conceptualisation, design, and deployment of effective email marketing campaigns. We have worked on such campaigns for a diverse range of clients and would be happy to assist with yours. Feel free to get in touch with us to discuss your ideas.

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