This versatile marketing medium is designed to increase awareness of your services and/or products, focus the customer eye on special announcements, such as new product or service launches and keep customers abreast of new developments.
As a leading digital marketing company, Cape Business Online specialises in running POPIA compliant campaigns on behalf of our clients. We have access to industry-leading tools and programmes, which enable us to run successful email campaigns with upfront image embedding. From conceptualisation, copy, and design to on-time campaign launches, we cover it all. Once completed, we also provide you with valuable insights into how well the campaign performed.
Engaging with your audience via their email inbox is an excellent way to build rapport and keep your business front of mind with your customer. Building your brand through email marketing can help grow your business too. If more than half of the earth’s population is using email – you should be leveraging this marketing avenue too, and we know how!
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Striking graphics and relevant imagery will attract attention and will ensure the reader immediately grasps what is being advertised. Our in-house design team will ensure that your campaign visuals are both on brand and appropriately suited to the message theme.
Email content needs to be short and clever to engage its reader – which is exactly what we personalise your email campaigns to do. We strive to understand your business in its entirety, which includes the most essential parts: Your audience! Coupled with our knowledge of how to construct an effective email campaign, this understanding ensures that we create creative and eye-catching material that suit your unique goals.
To ensure that the email is read and not deleted, an unmissable call-to-action is crucial. Readers should recognize the purpose of the email without having to read too much, and directed to a contact action (such as a telephone number or email address) for an improved conversion rate.
Most modern consumers today receive emails via mobile smart phones. For this reason, an emailer must be responsive and clearly visible on all devices. Our designs are altered to suit all devices. This maximises the impact of our email campaigns, with image delivery embedded to ensure all email images are downloaded and immediately visible upon the opening of the emailer.