Email Marketing

LOOKING FOR EMAIL MARKETING SPECIALISTS?

Email marketing is a fast, convenient, and effective digital marketing strategy that is being utilised by companies of all sizes, in all kinds of industries. Email marketing entails sending an advertisement to a large group of people via email. Email addresses include existing and prospective clients, which will result in more people becoming aware of your services and/or products.

As a forward-thinking digital marketing company, Cape Business Online specialises in running email marketing campaigns on behalf of our clients. We have access to all the required email marketing tools and programmes, which enable us to run a successful campaign. Our services include the conceptualisation, copy, design, and launch of your emailer. Once completed, we can also provide you with valuable insights on how well the campaign performed.

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OUR WORK

SOME TACTICS WE APPLY TO OUR EMAILING CAMPAIGNS, INCLUDE:

CLEVER,
UNDERSTANDABLE COPY

One of the determining factors of an effective emailing campaign is the content. It needs to be short and clever to engage the readers without them having to pay too much time or attention to it.

STRIKING,
RELEVANT IMAGERY

Adding graphics and relevant imagery will attract attention and will allow the reader to immediately grasp what is being advertised. It will also distract them from the amount of text placed in the emailer.

AN UNMISSABLE
CALL-TO-ACTION

To make sure that the email is read and not deleted, an unmissable call-to-action is crucial. Readers should be told what the point of the email is without having to read too much, and they should be directed to a contact number or email address for an improved conversion rate.

RESPONSIVE DESIGNS
FOR ALL DEVICES

Most people today receive their emails on their phones, or other mobile devices such as tablets, which is why it is important that an emailer must be responsive and clearly visible on all devices.

Some tactics we apply to our emailing campaigns, include: 

1. Clever and understandable copy

One of the determining factors of an effective emailing campaign is the content. It needs to be short and clever to engage the readers without them having to pay too much time or attention to it.

2. Adding striking imagery that is relevant to the topic

Adding graphics and relevant imagery will attract attention and will allow the reader to immediately grasp what is being advertised. It will also distract them from the amount of text placed in the emailer.

3. An unmissable call-to-action

To make sure that the email is read and not deleted, an unmissable call-to-action is crucial. Readers should be told what the point of the email is without having to read too much, and they should be directed to a contact number or email address for an improved conversion rate.

4. Making sure the design is responsive and can be viewed on all devices

Most people today receive their emails on their phones, or other mobile devices such as tablets, which is why it is important that an emailer must be responsive and clearly visible on all devices. This way, you can be sure that the reader will be able to view the email no matter where he/she is.

Some tactics we apply to our emailing campaigns, include: 

1. Clever and understandable copy

One of the determining factors of an effective emailing campaign is the content. It needs to be short and clever to engage the readers without them having to pay too much time or attention to it.

2. Adding striking imagery that is relevant to the topic

Adding graphics and relevant imagery will attract attention and will allow the reader to immediately grasp what is being advertised. It will also distract them from the amount of text placed in the emailer.

3. An unmissable call-to-action

To make sure that the email is read and not deleted, an unmissable call-to-action is crucial. Readers should be told what the point of the email is without having to read too much, and they should be directed to a contact number or email address for an improved conversion rate.

4. Making sure the design is responsive and can be viewed on all devices

Most people today receive their emails on their phones, or other mobile devices such as tablets, which is why it is important that an emailer must be responsive and clearly visible on all devices. This way, you can be sure that the reader will be able to view the email no matter where he/she is.

WE KNOW WHAT MAKES AN EMAILER IMPOSSIBLE TO IGNORE

We all get bombarded by email marketing campaigns weekly, and most of us click ‘Mark as Read’ or ‘Delete,’ without even thinking about it twice. Our team has designed and launched many marketing emails that have returned remarkable results because we know what is required to make sure that the reader engages.

We at Cape Business Online have vast experience in the conceptualisation, design, and deployment of effective email marketing campaigns. We have worked on such campaigns for a diverse range of clients and would be happy to assist with yours. Feel free to get in touch with us to discuss your ideas.