Pay per click: Drive traffic, sales and growth!
Pay per click: Drive traffic, sales and growth!
We all want our business to get an abundance of website traffic, and we want it fast. Although speed is the goal, relevancy is the key which begs the question: How do we achieve this?
Enter pay per click (PPC)…
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Google AdWords
Google dominates as the most popular search engine in South Africa. In simple terms, Google is where your potential customers will search for answers to their problems and find products and services they did or didn’t know they needed. As a result, ensuring that your business is served as a search result should be your primary goal. This is why paid advertising, done through Google Ads, is so popular.
Facebook Ads
Facebook is the most used social media platform in South Africa, which means if you are not advertising on it, you’re missing out! This platform’s paid advertising platform offers businesses of all sizes huge opportunities to target potential customers with dynamic ad campaigns that are optimised for results.
Why investing in paid media is a must:
Sometimes, making money means spending money – especially for those in competitive environments!
Here’s what PPC advertising can do for your business:
- Nurture a loyal customer base.
- Tap into the power of audience targeting.
- Create diverse and dynamic marketing campaigns.
- Reach various short and long-term goals.
- Strengthen other digital marketing efforts.
How we help you grow with PPC
As a leading digital marketing agency in Cape Town, our team is well versed in the intricacies of paid media. We have the skill to collaborate your paid media campaigns to work alongside existing digital marketing efforts and tailor them to suit your unique online needs. We do this by diving into existing consumer behaviour data to help define the best audience to target.
We can assist in creating compelling copy and impactful visuals through our social media management to help drive your goals and encourage conversation. Our social media guru’s are familiar with the ever-changing paid media platforms and ensure flawless campaign setup. We also keep up with the latest trends to help your brand harness and exploit them to grow your brand.
What about SEO?
When choosing to utilise the power of PPC, businesses should remember that the best digital marketing strategy encompasses short and long-term strategies.