Paid Media Agency
Google Ads & Meta Ads That Perform
Paid media shouldn’t be a gamble—it should be a science. And the most effective campaigns aren’t just well-funded; they’re informed by insight.
From ad copy and creative to audience targeting and conversion tracking, we bring measurable results to the forefront. If you’re looking for a Google Ads agency or Meta Ads agency that builds smarter, better-performing campaigns—this is where you start.
When SEO insight powers your paid media, every click costs less – and converts more.
Your next conversion is one click away.
Smarter Paid Media Backed by SEO Insight
What sets our paid media services apart? We don’t rely on guesses or “what worked last year.” Our SEO-first approach gives us a unique edge—every campaign is powered by continuous search data and performance intelligence.
Because we manage both SEO and paid media for our clients, we have a clearer picture of what drives conversions, which landing pages work, and how search and social interact. This means that we are able to engineer better Google Ads and Meta Ads strategies that go beyond surface-level metrics and into true ROI.
It’s not just about ads that look good. It’s about ads that work—because they’re built on a deeper understanding of your audience and their intent.
Paid Media That Builds Momentum
Here’s what you can expect when you work with Cape Business Online:
Search-Driven Targeting
Our SEO knowledge fuels more precise keyword strategies, ad group structuring, and audience alignment—especially on Google Ads.
Google and Meta Synergy
Whether they’re typing or tapping, we capture your audience across both platforms—search and social—with consistent messaging and intent-matching visuals.
Creative That Converts
We produce compelling ad copy and custom-designed visuals optimised for each platform’s best practices—and your brand voice.
Full Conversion Tracking
We implement and verify tracking on every campaign, from Meta Pixel to GA4 to Google Tag Manager, so you know what’s working.
Ongoing Optimisation
We analyse, test, and refine campaigns continually — turning early insights into future performance gains.
Insight-Led Learning Loops
What we learn from SEO influences paid media. What we learn from paid media sharpens SEO. This cross-channel intelligence gives you a competitive edge.
Our Paid Media Process: Precision + Performance
Our campaigns are carefully crafted—from the first impression to the final click.
Strategic Discovery
We uncover your goals, customers, and buying journey, then develop a campaign structure that supports your full funnel.
We design high-performing ads that capture attention, spark action, and align with your brand identity.
We use detailed segmentation, SEO-informed keyword planning, and behavioural insights to place your ads in front of the right audience.
We ensure every click and conversion is measured accurately, giving you confidence in your data and clarity on your returns.
Performance data is reviewed constantly — allowing us to pivot, improve, and scale what’s working.
Our reports go beyond the basics. We provide context, recommendations, and transparent feedback every step of the way.
Why Choose Us as Your Paid Media Agency?
We Think Like Search Marketers
As an SEO-first paid media agency, we understand what drives clicks and conversions—on Google, Meta, and beyond.
We’re Both Google Ads and Meta Ads Specialists
Our team is experienced across both platforms, ensuring a cohesive, full-funnel campaign strategy.
Tracking Comes First
We never launch without ensuring tracking is in place—because you can’t optimise what you can’t measure.
Creative + Strategy in One Place
We produce both ad copy and visuals in-house, ensuring a seamless message and better creative control.
Results That Improve Over Time
Our iterative, insight-led approach means your campaigns keep getting better with every cycle.
Integrated Digital Strategy
We align paid media with your SEO, web design, and overall marketing to maximise results across all touchpoints.
If you’re tired of campaigns with no clear ROI — or working with agencies that focus on spend instead of strategy — let’s change that.
Turn your ad budget into real business growth.
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Our Services
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