Pay per click: Drive traffic, sales and growth!

We all want our business to get an abundance of website traffic, and we want it fast. Although speed is the goal, relevancy is the key which begs the question: How do we achieve this?

Visuals created for Signarama Southern Africa for their Vehicle Branding Competition May 2021

Pay per click: Drive traffic, sales and growth!

We all want our business to get an abundance of website traffic, and we want it fast. Although speed is the goal, relevancy is the key which begs the question: How do we achieve this?

Enter pay per click (PPC)…

With the paid media opportunities offered by popular online platforms like Google and Facebook, businesses can pay to have their content promoted directly to their target audience. Our advertising specialists structure paid campaigns to ensure your business has dynamic marketing that increases website traffic and conversions, and which will also complement SEO efforts.

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Google AdWords

Google dominates as the most popular search engine in South Africa. In simple terms, Google is where your potential customers will search for answers to their problems and find products and services they did or didn’t know they needed. As a result, ensuring that your business is served as a search result should be your primary goal. This is why paid advertising, done through Google Ads, is so popular.

When executed correctly, paid advertising can drive traffic to your website by suggesting your business to consumers already searching for your solutions! Google Ads works with a pay per click structure, where you are charged each time a searcher interacts (or clicks) with your ad. These ads are set up strategically to target keywords used in search that are relevant to your business.

Facebook Ads

Facebook is the most used social media platform in South Africa, which means if you are not advertising on it, you’re missing out! This platform’s paid advertising platform offers businesses of all sizes huge opportunities to target potential customers with dynamic ad campaigns that are optimised for results.

The potential of Facebook’s advertising is often underestimated. What makes this paid media so effective is that what advertising campaigns can be tweaked to achieve specific events for your business, for example, gaining a click through to your website or completing a contact form. Facebook’s targeting capabilities also allow companies to specify the exact kind of consumer they are looking for to ensure the best ROI.

Why investing in paid media is a must:

Sometimes, making money means spending money – especially for those in competitive environments!

Correctly structured pay per click campaigns can give you the competitive edge you’ve been craving. Unlike most traditional marketing methods, paid advertising tools like Google Ads and Facebook Ads allow you to set a budget and target spending to consumers most likely to lead to conversion.

Here’s what PPC advertising can do for your business:

Nurture a loyal customer base.
Tap into the power of audience targeting.
Create diverse and dynamic marketing campaigns.
Reach various short and long-term goals.
Strengthen other digital marketing efforts.

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How we help you grow with PPC

Paid media helps your business achieve immediate and measurable results that deliver the desired outcome from the moment your ads are launched. As campaigns are set up to achieve specific goals, the precision possible with pay per click advertising is unmatched, allowing for higher conversion rates and improved ROI.

As a leading digital marketing agency in Cape Town, our team is well versed in the intricacies of paid media. We have the skill to collaborate your paid media campaigns to work alongside existing digital marketing efforts and tailor them to suit your unique online needs. We do this by diving into existing consumer behaviour data to help define the best audience to target.

We can assist in creating compelling copy and impactful visuals through our social media management to help drive your goals and encourage conversation. Our social media guru’s are familiar with the ever-changing paid media platforms and ensure flawless campaign setup. We also keep up with the latest trends to help your brand harness and exploit them to grow your brand.

What about SEO?

Optimising your website for search can help your business appear organically in a range of results to searches performed by your target audience. This process, known as search engine optimisation (SEO), is the organic equivalent of paid advertising. It is often characterised as a strategy that achieves long-term success, while its counterpart, pay per click, offers short-term results.

When choosing to utilise the power of PPC, businesses should remember that the best digital marketing strategy encompasses short and long-term strategies.

Psst… Want the secret to success?

It starts with a mixture of leading SEO strategies and structured Digital Marketing. Get the latest trends straight to your inbox to stay up-to-date!