Don’t risk your SEO!

We’ll get to the point: SEO is a bit temperamental… Getting your balance of SEO services right largely depends on the partner you choose (since they are the ones who make the magic happen), which means there are a few key points to remember to avoid experiencing SEO gone wrong.

You want an SEO partner that…

… shares your business ethos.

As the force that drives, SEO forms a fundamental part of your business’s online marketing efforts. The last thing you want is for your SEO efforts to come across as inauthentic or unaligned with the rest of your marketing. Your chosen partner should be an extension of your company and, as such, share the same business ethos, so that their work is an authentic extension of you. This guarantees a cohesive relationship that produces the best possible results!

… has the skills to help you succeed.

It may go without saying, but just in case, we’re going to say it. You need an SEO partner that knows what they’re doing! The skills needed to help you succeed should not be something left to chance. If the only language that your SEO partner can speak is SEO itself, that’s a problem.  Look for a partner that also brings to the table expertise in social media, paid media, design and copywriting.  Once you’ve found a potential partner, don’t be afraid to ask them about their experience and expertise! Make sure to do your research and thoroughly check references before making your final decision.

… helps you understand exactly what they do.

We understand that not everyone is an SEO expert. However, your chosen partner should be able to explain their strategies and services in a way you can understand. If they can’t or avoid doing so, it might be a sign that they’re not confident in their abilities.

… takes the time to understand what it is you do.

A good SEO partner will want to understand what it is that you need in a return from your SEO investment to positively impact your bottom line.  They will want to learn the ins and outs of your business in order to develop the most effective strategies. This includes understanding your target audience and unique selling points.

… you can freely communicate with.

Good communication is key in any relationship, and your partnership with an SEO provider is no different. If you feel like you can’t openly communicate with your service provider or that they avoid questions, it could be a sign of trouble down the line.

Finding your partner in crime SEO

You might have to kiss a few frogs before you find SEO services that meet your needs, but it’s worth taking the time to find a partner that suits your business in all regards. Keep these things in mind during your search, and you’ll be sure to begin a partnership that will help take your business to new heights!