Why Facebook is an advertising powerhouse

You’ve worked hard to turn your business dream into your new reality… A great brand and funky website. You’re made, right? Not so fast… Having an online presence is not something modern businesses can go without (not if they’re looking for success.) And believe it or not, having a website alone is not enough for you to start savouring the rewards of being a business owner!

Where to next in your digital marketing?

Where many business owners make a mistake, is thinking that a website alone will suffice. Whilst it’s certainly possible, it’s not typical of most businesses. You need “something more” – a bit of secret sauce, we could say. There are three vital pillars of digital marketing that every business must have to reach the modern internet-savvy customer successfully.

Google My Business

As a virtual “front door” to your business, a Google My Business profile makes it easy for potential customers to find and access crucial information such as your trading hours, phone number, website, and more! When setting up this profile, there are endless options for customisation. Don’t just settle for just the basics. The more comprehensive and complete your profile is, the more it will entice potential customers. Taking the time to flesh out your profile will show your target audience that your business cares about providing them with an awesome experience – making them more likely to interact with you.


Social Media

You have to make your mark online. But online is a very broad term… Online on your website? Online on Google? Online on social media platforms? While the answer is “yes”, this time, we are emphasising the importance of setting up relevant social media profiles for your business. Having your business accessible on social media like Facebook, Instagram, and LinkedIn can broaden your audience outside of traditional business hours and help build credibility with individuals who have not previously interacted with your brand. Remember to set them up as thoroughly as possible and post to them regularly!


SEO and Paid Media

If having a visible and formidable online presence is crucial to your success, search engine optimisation (SEO) and paid media strategies will become your new BFF and critical partners in the online success strategy of your new business. SEO involves fine-tuning your website to ensure it ranks well in the search results of your target audience. On the other hand, paid media, such as Google Ads or social media advertising, offers more direct paid advertising on a cost-per-click or impression basis (respectively) to support your SEO efforts. Similar to the result of SEO, targeted ad campaigns allow your businesses to reach specific audiences to promote your offerings and generate leads.

Integrating SEO and paid media is fundamental, as each supports the growth of the other. Paid media acts to support the establishment of your online presence by providing brand recognition, while SEO does the work to make sure your business website climbs organic rankings for a sustainable lead generation solution.

Bag Your Success!

With more and more consumers turning to the internet to research products and services, it’s essential to have a well-crafted online strategy. By incorporating these elements, businesses are expanding their reach and investing in a strong online presence – one that promises success and countless opportunities for growth and expansion.

Cape Business Online is a leading digital marketing company that specialises in a range of services to help businesses thrive online. If you are struggling to get a handle on these must-haves, we can help! Reach out to our experts for more information.