How Can I Use Email To Upsell To My Existing Customers?

In today’s fast-paced digital landscape, where new apps and software are making it to market at a rapid pace, it’s tempting for small business owners and content creators to follow the latest trends, especially those promising to save time and to be more efficient. A growing trend is the use of AI-generated content, powered by generative AI and large language models (LLMs). ChatGPT is one such tool and it is increasing in popularity.

While these tools offer appealing shortcuts, reliance on such software should only be placed with the knowledge of their inherent shortcomings.

AI Generated with a healthy dose of scepticism

Google’s algorithms are increasingly adept at identifying content designed solely for search engines rather than for human readers. The shift towards “helpful content” means that AI-generated articles may lack the authenticity that Google is looking for and as a result, fail to meet the required helpful content standards, ultimately resulting in compromised search rankings and reduced visibility online.

Considerations when using ChatGPT

Maintaining brand consistency through tone of voice

Modern consumers buy into the “why” behind a brand. Particularly across Gen Z’s, there is a greater awareness of social issues like supply chain transparency, carbon footprint, etc, and these issues impact (and inform) their purchasing decisions. AI-generated content often lacks the nuanced tone that reflects a brand’s unique voice. Editing such content to align with your brand can take more time than creating it from scratch.

Repetitive and not informative

AI and LLMs can’t generate new information unless you feed them new material to use as a reference point. Most businesses use these tools as time-saving solutions, not realizing they’re repurposing existing web content. This practice can result in unoriginal and potentially inaccurate content, which Google’s algorithms are designed to penalize.

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

Using AI for content creation introduces bias and a risk of subject matter degradation. A review of AI-generated content may not prompt original thought. Where this review fails to prompt original thought resulting in key information omitted from the content, the final content authority is eroded. True authoritativeness comes from unique perspectives and insights, which AI struggles to provide.

Closing thoughts

Joining the content “me-too” movement is placing pressure on businesses to produce high volumes of content, for the sake of it. It’s more helpful for your business to construct a content strategy that prioritizes quality and relevance for your customer.

Focus on creating unique, valuable content that resonates with your audience and reflects your brand’s core values. By doing so, you’ll build trust, authority, and a long-term successful relationship with your customer.