Why Facebook is an advertising powerhouse

Are You Ignoring SEO?

If you haven’t heard, your business (desperately) needs a website to engage with existing and potential customers! Unfortunately, while many businesses feel like they have ticked this need off their list, they have actually settled for a website that neglects the best web design practices and doesn’t utilise a scrap of search engine optimisation (SEO). This renders their website almost useless. Ignoring the SEO needs of your website can have serious consequences – and the proof is in the pudding!  

How Your Business Is Paying For It…

Once upon a time, there was a business that thought they knew better than the experts. They heard advice given in favour of SEO, but instead of heeding the warnings, they decided to ignore this critical aspect of digital marketing. They had the website, and surely that was enough… Little did they know they were setting themselves up for a major fall! Their disregard for SEO would cost them dearly. What did they do wrong?

Website Traffic for SEO vs No SEO


Website A, the business that chose to invest in SEO, has seen consistent growth in its website traffic and inbound leads. Website B, the business that decided against SEO, experienced a sharp decline that it never recovered from… While both businesses have stunning websites, only one lands in front of potential clients to win their click!

Here’s What Happened:

You may have built a beautiful website for your business, but chances are it is like a needle in a haystack. This is where SEO becomes a magical tool in your online marketing efforts. When implemented correctly, SEO boosts your website’s visibility and drives traffic to your digital doorstep – catapulting your website from the haystack to the top of Google search results (the same searches made by your potential clients).

What Does SEO Do For My Business?

When investing time and resources into anything for your business, you want to know that it’s paying off. Search engine optimisation is an essential marketing tool for businesses wanting better online visibility and growth. Optimising your website for search engines (such as Google) will increase website traffic, leading to higher conversion rates and more revenue!

Higher rankings in search engine results pages will also make it easier for potential customers to find you. This increased visibility not only boosts brand awareness but also contributes to lead generation. By researching and targeting the right keywords and creating quality content, Cape Business Online helps businesses attract organic traffic, quality leads and provides measurable results. If you are interested in standing out in today’s highly competitive digital landscape, please get in touch with our team.