Contrary to popular belief, copywriting is a skill and an art form.
Not just anyone can create content that attracts attention or tells a great story.
Whether you require copy for a website or for a digital marketing campaign, you are going to want it to be handled by a professional.
The difference a professional copywriter makes:
You created content for your website or your blog, but you aren’t enjoying views, visitors or enquiries. If your content is not written and optimised for SEO, your website or blog page won’t be found for the search criteria or keywords you would like them to rank for. Professional copywriters know how to optimise your copy for the best results. Results your readers and Google appreciate.
There is much to be said for great copy which is error free, grammatically correct and contains a balance between story telling and selling. Having your copy or content professionally written guarantees your business looks professional and gains brand trust and momentum.
Quality content that encourages consumers to engage with it and share it on their social media platforms is the holy grail of great copywriting success. Having a professional work on your content provides the scope for this to happen.
How we assist in copywriting projects:
Copy produced by Cape Business Online is anchored in the underlying principles of quality SEO – copy with a purpose. We have created content or refreshed website content recently for the following clients:
- Grammatically correct
- And, above all, written for SEO