Why Facebook is an advertising powerhouse

Business has Entered the
WhatsApp Chat

WhatsApp has ditched its casual Friday attire and slipped into a sleek business suit. This little green app is no longer just for sending “LOLs” and “OMGs” to your friends and family. It’s grown up, polished its shoes, and is ready to support digital marketing for businesses seeking to build valuable customer connections.


But wait, let’s take a few steps back… When did we start receiving messages from businesses?

When business owners in all spaces (from your grocer giant, your local laundromat, and even your medical aid provider) realised they could directly interact with their clients, share news and enrich this valuable relationship, there was no going back!

How to Use WhatsApp Business to the Fullest

WhatsApp is now equipped with features designed to help businesses connect with their customers more personally and efficiently. It has redefined itself, evolving from a simple messaging app into a comprehensive communication tool for businesses of all sizes.

Here’s how it can be used for your business:


In the era of instant gratification, the need for quick and effective customer support has never been more important. This is where WhatsApp Business shines! This platform allows real-time customer engagement, facilitating immediate resolution to customer queries and fostering a sense of connection and trust within your clients. Additionally, new features allow businesses to set up automated responses for while they are away and to answer frequently asked questions.


Navigating online communication is a challenge for many businesses. Luckily, WhatsApp Business offers a versatile platform that can significantly enhance communication strategies. At its core, this platform facilitates direct and personal communication – breaking barriers that allow businesses to engage with customers on a platform they are already comfortable with. The app’s support of rich media also enables easy sharing of images, videos, documents, and even location details while staying secure with end-to-end encryption.


In the fast-paced world of digital marketing, WhatsApp Business emerges as a powerful tool that can help businesses reach their marketing goals. Announcing a seasonal sale, promoting a new product launch, or sharing exciting company news is easy with features like ‘Broadcast Lists’ and ‘Groups’ that allow businesses to send mass messages to selected customers. Product catalogues also give businesses the opportunity to showcase their offerings directly within their profile on the app, making it easier for customers to browse and make purchases.

Getting Connected

Getting set up with WhatsApp Business is easy and, best of all, free! All you need to get started is a number that can be used for your business communications.


Download the WhatsApp Business app from your device’s app store.


Accept the terms and conditions.


Verify your business’s cellphone number.


Set your business name.


Follow the prompts to finalise your business profile.

This application is owned by Meta, the company that also owns Facebook and Instagram, which means that there is seamless cross-app integration. Once your WhatsApp Business profile is set up, it can be connected directly to your business’s Facebook profile, enabling customers to contact you on WhatsApp directly via Facebook.

Are You On Board?

Did you know that WhatsApp is used by 95.4% of internet users in South Africa? With WhatsApp Business climbing the ranks, it’s time to swap casual chats for mass marketing. If your business hasn’t already started using this popular messaging app, it’s time to!
If you are interested in acing your digital marketing strategy and receiving expert advice along the way, reach out to the team at Cape Business Online.