The Wonderful World of Facebook Advertising
We all see Facebook adverts. Sometimes, we feel like we drown in them. Other times we wonder why we’re being targeted for certain products. A lot of the time, we wonder if anyone else was a sucker for the same ad we just clicked on… Though, one burning question remains for advertisers: Does Facebook advertising really work?
Let’s unpack…
Even with flawless digital marketing in place, including engaging email campaigns and careful SEO, advertisers still focus part of their efforts on paid advertising solutions like Facebook ads. Why, you ask? Well, because they work!
What are Facebook ads?
Any business with an active Facebook page to their name will be familiar with the ‘Boost’ button available to content on their page. This isn’t the Facebook advertising we are referring to. Despite the benefits of boosting content on Facebook, those that arise from creating precise, targeted campaigns through Facebook’s Ads Manager are way more effective (and what we utilise when running paid advertising campaigns for our clients).
How do they benefit your business?
Facebook offers incredible insights through various reports and analytics that track the performance of your ads based on your identified audience. This deeper insight provides the intel for easy adjustments to ensure that you receive the best possible outcome from your paid campaigns.
Defining your target audience has never been easier. The accuracy and intricacy of Facebook’s audience building options allow for detailed targeting of various interests, behaviours, locations and more. This ability outweighs that of any other platform and significantly adds to Facebook’s paid advertising appeal.
This platform elevates its paid advertising solutions through the ability to outline campaign objectives to what you would like to achieve. These objectives include actions like garnering page likes, gaining link click-throughs, experiencing increased post engagement and several others.
Unfortunately, organic reach is relatively low for new businesses on Facebook. This is due to various factors, though the main one that should be noted is that Facebook’s algorithm favours posts from friends and family as well as paid content. With paid advertising, your business’s content is far more likely to reach the audience of your choice.
Utilising Facebook ads allow you to remarket to potential clients who have previously interacted with your website, brand or advertisement. This remarketing tool increases the chance of conversion and, as a result, increases revenue for your business.
When done correctly, with stunning visuals and compelling copy, your paid advertising campaigns can be an avenue of cost-effective lead generation. The refined audience capabilities of this platform allow for targeted campaigns that can guarantee a higher conversion.
No one can ignore the dominance of Facebook in the market of social media platforms. Worldwide, Facebook is by far the largest, with access to the most diverse audience. Above this, users also spend hours of their time scrolling on this platform. Without Facebook, your business is missing out on a valuable advertising opportunity.
A significant issue many modern businesses face is establishing and retaining customer loyalty. With so many saturated markets and easy access to various brands, establishing this loyalty is essential for success. Facebook offers businesses an opportunity to communicate with their customer base, remind them of their existence and build a reputable and memorable online presence.
As industry leaders in all things digital marketing, including setting up effective Facebook advertising campaigns, our team can assist with various services to get your brand ahead of competitors. For more information, please feel free to reach out to our team.
