As SEO professionals, we regularly face the challenge of explaining our job to new clients, friends and family who have absolutely no idea what we do. There’s that moment when we’ll meet a new client, or catching up over a traditional South African braai, and someone...
In the digital age, small businesses must make smart choices about how they allocate their marketing budgets to attract customers and grow their brands. Two of the most popular digital marketing strategies are Search Engine Optimization (SEO) and PPC with Google Ads....
Achieving success for any small business in today’s digital landscape requires a strong online presence. While many business owners understand the importance of a website and social media presence, they often overlook one of the most critical aspects of digital...
Since the August 2022 helpful content update, Google has been emphasizing “helpfulness” for ranking content on search engine results pages. In the March 2024 core algorithm update, Google implemented a significant change through incorporating helpfulness...
Hey, Google! Millions of people search on Google every second, which means there’s a vast audience that could potentially have exposure to your business. But how do you secure that spotlight? While competing with your competitors online is one element in the mix,...
Do You Have The Conversion Blues? Your website is your business’s digital storefront. It’s where your potential customers go when they’re looking for the products or services you offer, and it’s what can greet them at any time of the day. But what happens when it...
