THE ADVANTAGES OF DIGITAL MARKETING
If you are looking for a way to save on your marketing costs, consider switching your current print marketing to digital. Not only are your customers already online, you save on printing or traditional advert costs. Plus, less paper is great for our environment.
Small to medium businesses fare better with smaller marketing budgets by concentrating their advertising efforts on digital. Besides the cost savings, tracking of the ROI in digital marketing is easier than with traditional print. The added benefit of digital media being ‘shareable’ is another draw card for smaller businesses.
A wider audience reach and the ability to target specific audience sets, makes digital marketing the preferred platform for many clients. The opportunities that are available online are not as restricted as they are in print or even broadcasting.
CASE STUDY: Digital Product Guides
During 2020, we assisted our signage and branding customer, Signarama, to help their customers make better signage decisions through industry and product guides. These handy guides are equipped with everything that their customers need to know about specific signage in a clear, creative, and attractive way.
Our brief was to develop and design the content for a range of digital guides which appear on their website. Not only did we highlight their product offering, we showcased their capabilities and set it all out in an aesthetically pleasing way.
Browse the various online guides here: https://bit.ly/33TkqU0
CASE STUDY: Social Media Marketing
Social media marketing has become popular in the world of advertising and for good reason. The relative low advertising cost coupled with the ability to build audiences makes this option viable for many businesses, especially SME’s. Social media marketing also levels the playing field when a brand is competing for advertising space online. We build and market social media posts for a wide range of clients which increases lead generation and widens their marketing reach.
HOW YOU BENEFIT
- Digital advertising costs are more affordable than printing and broadcast marketing.
- Performance data exists to illustrate the effectiveness of a digital campaign or post.
- We provide the relevant content and design services without you having to outsource other businesses.
- We can tailor content according to your budget.
- Professional end-product which elevates the image of your business.