Insights
Sign Up For Our Newsletter
The true cost of chasing cheap leads
The true costs of chasing “cheap” leadsOn paper, the numbers looked impressive.Visualize a campaign that delivers 200 leads at a fraction of their usual cost. The sales team, however, isn’t celebrating. Out of those 200 leads, only two convert. The rest are dead ends,...
Why guesswork in marketing is dangerous, and how customer conversations complete the picture
Why guesswork in marketing is dangerous, and how customer conversations complete the pictureMarketing can feel like a numbers game. Clicks, impressions, conversions and dashboards make it look scientific. But here’s the uncomfortable truth: too many businesses make...
The ROI of Trust
In the world of online business, where competition is fierce and trust is a fleeting commodity, your business's credibility is one of your most valuable assets. You can have the best website, the most compelling product, and a perfectly optimised marketing strategy,...
Beyond the Boost Button: Why DIY Social Media Ads Often Fall Short
In the fast-paced world of digital marketing, it's easy to be tempted by a quick fix. For many businesses, especially those new to social media advertising, the "boost post" button on Facebook and Instagram looks like a magic wand. It's simple, immediate, and promises...
Why Your Google Ads Aren’t Converting — And What Social Has to Do With It
Google Ads are powerful. With the right keywords and strategy, you show up exactly when your audience is searching. But what if your ads are showing… and still not converting? The issue may not be your ad. It might be your brand recognition — or lack of it.Here’s the...
How to De-Risk Your Lead Pipeline Before Your Top Salesperson Quits
Your star performer just handed in their resignation. Panic sets in. The client relationships they nurtured? At risk. The momentum they built? Gone. The pipeline you thought was stable? Suddenly looking more like a house of cards.If that sounds familiar — or like your...
9 Social media trends to watch in 2025
By 2025, social media has evolved from a platform for simple updates to a complex space where brands can deeply engage, entertain, and earn the trust of their audience. With the rise of immersive content formats and a growing emphasis on values like authenticity and...
10 Reasons to outsource your digital marketing to Cape Business Online in 2025
In today’s competitive landscape, businesses need efficient, adaptable marketing strategies to thrive. Businesses that have already elected to outsource their digital marketing to our team, enjoy a comprehensive and flexible solution to drive their business success...
Social Media Marketing: It’s not just cat memes (but they help!)
When we think about social media, one of the first images that comes to mind is probably a funny cat meme, right? You’re not alone! Although they may seem like just a laugh, memes (including our furry feline friends) have become an essential tool for social media...
Understanding Google E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness
In the evolving digital landscape, Google constantly updates its guidelines to ensure users get the most reliable, accurate, and relevant content. The E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—is Google’s cornerstone for content...
Our Services
.
.
.
.
.
.
.
