Why Facebook is an advertising powerhouse

The Barriers Of Online Shopping

In an online world where competition is just a click away, attracting visitors to your website isn’t enough. Businesses must embrace web design that attracts and converts visitors, to stay ahead in your industry. To retain a customer on your website, it requires a deep understanding of the factors influencing the visitor’s decision to click the “Buy Now” button on your ecommerce website.

Why Consumers Aren’t Clicking “Buy Now” (And How To Fix It)



Many consumers are wary about online shopping due to concerns over their personal and financial information security. And it’s not hard to see why. Scams and phishing attacks have dampened the appeal of clicking that ‘buy now’ button. However, with the proper precautions, online shopping can offer a safe customer experience.

How to ease the concern:

Incorporating design elements such as clear product descriptions, high-resolution images, and user-friendly navigation can enhance customer experience to eliminate frustrations. Showcasing customer testimonials and product reviews can also be used to provide reassurance, demonstrating that you value customer satisfaction and security. Be transparent about your security protocols in protecting shopper information.



Did you know that extra costs related to shipping and extended delivery times are major turn-offs for online shopping? Luckily, there are ways for e-commerce platforms to sweeten the deal. Rethinking shipping strategies to offer more competitive rates and quicker deliveries is essential to entice shoppers to complete their orders.

How to ease the concern:

From free delivery on large orders to offering first-time shopping discounts, there are various ways businesses can encourage shoppers to click “buy now”.  Incorporating eye-catching graphics into your website design showing this value-add, will reduce the shopper’s focus on shipping. 



Have you ever hovered over the ‘Add to Cart’ button, only to abandon your online shopping venture because you couldn’t physically touch or see the product? You’re not alone. Unfortunately, many shoppers are hesitant to buy online because it removes the ability to see and experience the product before purchasing it.

How to ease the concern:

Innovative web design with high-resolution images, detailed product descriptions, and customer reviews can provide a comprehensive understanding of the product to compensate for its lack of physical presence.



Many shoppers hesitate to complete their online orders due to concerns about the potential inconvenience of returns and exchanges. The thought of going through the painstaking process of contacting the business, repackaging the order, shipping it back, and waiting for the exchange can be more effort than it’s worth. But returning or exchanging a product doesn’t need to be a Herculean task, and most businesses have relatively easy returns processes to mitigate this.

How to ease the concern:

Are you tired of scrolling through pages, squinting at the fine print, and clicking on countless links to find a return policy? We’ve all been there. Thoughtful web design can ensure that return policies are transparent and easy to find to help alleviate these concerns.



Trust is an invaluable asset, especially in the realm of online shopping. It forms the bedrock of customer relationships and significantly impacts consumer behaviour. Achieving a stellar track record of customer satisfaction is one way to build this trust. It involves delivering high-quality products and creating a seamless and enjoyable shopping experience.

How to ease the concern:

Building an online platform that is geared towards building your brand’s trust is easy with professional web design. Proudly displaying positive reviews, connecting to other relevant online platforms, and having an easy way to contact support are all design elements that combine to improve your business’s trustworthiness online.

Turn Hesitation in Action

By addressing consumer hesitations with professional web design, businesses can improve user experience, build customer trust, and increase conversion rates. This will also contribute to improved marketing strategies and better customer interactions, both of which are key for fostering long-term customer relationships and loyalty!

A user-friendly e-commerce platform that captures your brand’s essence is a click away from Cape Business Online. We offer professional website design services to ensure your online visitors enjoy a seamless shopping experience. Reach out to our team for more information.