Why is it an issue for your business? For the simple reason that these reviews are recorded in your Google Business profile, and they are read by individuals considering the use of your services or the purchase of your products. They are a very public and highly visible aspect of local SEO efforts, and now more important than ever.

Google My Business is the leading platform for businesses of all kinds to garner reviews that are be showcased to new and potential clients. It’s here that existing customers, familiar with your brand, can share their opinions of doing business with you. Because these reviews are public, how you respond to them directly impacts on your business’s reputation, authenticity, trustworthiness and reliability.

Showing off your business’s Google reviews is a fantastic way to turn consumer trust into measurable ROI. The more reviews you can gather for your business, the more your online presence is enhanced. This allows for better SEO as search engines flag your brand as trustworthy by the real people leaving reviews, which ultimately provides the opportunity to be showcased to more potential clients.

Whilst some hold the view that Google reviews should be allowed to acquire organically only, we have found that this, combined with a targeted approach to key clients delivers the ideal result in terms of accumulation of quality reviews.