The popularity of online shopping during pandemic situations is nothing new, there was an increase in ecommerce activity when the SARS crisis took place in 2002 and 2003. The current global trend being observed, indicates that businesses that adapt their workflow to include virtual options are surviving. What we have seen is that the need for proper communication processes have been vital in these uncertain times.
We were inundated with a flurry of clients needing COVID-19 updates on social media, their websites and emailers. Which brings me to our next point, a good communication strategy on social media and via email is still a vital part of providing the best customer service experience needed. Such communications also serve to calm people down, share new processes and to better manage a crisis. The need for professional digital communication services will always be present and we were more than happy to drop everything and service our clients accordingly.
Similarly, we have been keeping a close eye on the developments online when it comes to consumer behaviour and the translation of such into websites, social media and email marketing.
Here are some fascinating consumer behaviour facts, since COVID-19 made its appearance:
Cape Business Online offers digital marketing solutions in order for smaller businesses to compete fairly with their competitors, even with relatively small marketing budgets.