The popularity of online shopping during pandemic situations is nothing new, there was an increase in ecommerce activity when the SARS crisis took place in 2002 and 2003. The current global trend being observed, indicates that businesses that adapt their workflow to include virtual options are surviving. What we have seen is that the need for proper communication processes have been vital in these uncertain times.
We were inundated with a flurry of clients needing COVID-19 updates on social media, their websites and emailers. Which brings me to our next point, a good communication strategy on social media and via email is still a vital part of providing the best customer service experience needed. Such communications also serve to calm people down, share new processes and to better manage a crisis. The need for professional digital communication services will always be present and we were more than happy to drop everything and service our clients accordingly.
Similarly, we have been keeping a close eye on the developments online when it comes to consumer behaviour and the translation of such into websites, social media and email marketing.
Here are some fascinating consumer behaviour facts, since COVID-19 made its appearance:
- Chinese and US on-demand local delivery stores offering food products saw figures which tripled during the outbreak.
- Restaurants abroad and locally started offering semi-finished meals which were collected and cooked at home.
- Food delivery networks grew in China amid the outbreak but as lockdown measures were implemented, services changed, and ‘call centres’ were set up to handle the influx of queries.
- Cosmetic lines experienced a 200% growth during the outbreak even though their stores were closed.
- An Italian luxury bag and shoe producer launched a virtual showroom which encouraged visitors to ‘try’ out their virtual products which garnered valuable online engagement and potential customer loyalty.
- One financial services provider added a free COVID-19 related cover to its products which encouraged consumers to buy insurance online and resulted in a 30% increase in health insurance products sold.
- One healthcare company took their consultations online and provided a tool to assist patients with chronic diseases to maintain their medication supply.
- Various services and goods were marketed on WhatsApp groups as businesses were closing.
- The entire world came together online to try aid in flattening the curve. Social media proved to be and continues to be invaluable.
- Companies started working remotely and online meeting applications such as Skype and Zoom quickly saw un uptake in downloads.
It would seem that critical and creative thinking will be the denominator which sets the struggling businesses from the successful ones apart. One thing is certain, social media is not dying and has served as a crucial resource during the coronavirus pandemic.
As we evolve with the world, so do our techniques, processes and strategies – this enables us to provide our clients with the best service possible. Reach out to us with help in SEO, digital marketing, online advertising, website design and maintenance or email marketing. Email firstname.lastname@example.org for a free quote.