SHOWCASE
SPECK is the global leader in pool pumps and swimming pool accessories. Their inspired designs, backed by German engineering, have supported the swimming pool industry in South Africa for more than 50 years.
We were retained by SPECK in 2015, somewhat reluctantly initially, as their previous SEO adventures had delivered much disappointment. Within months, we delivered on our promise to develop page #1 organic SEO rankings that positioned SPECK to dominate the industry. Website leads increased exponentially within months, and the rest is history. Our relationship has grown to strategic digital marketing partners working directly with the business owners in South Africa.
How we grow SPECK’s ONLINE PRESENCE
Search Engine
Optimisation
Our leading optimisation strategies ensure SPECK maintains Google page #1 visibility in organic search engine results. It’s this first-page position that ensures SPECK maintains its brand exposure and successfully markets itself to existing and potential clients. Consistency and improvement in click-through rates assist them in gathering quality leads.
We strive to create engaging content for their website that ensures that the attention of potential clients visiting their website remains. This quality website copy is also tailored to support our SEO efforts.
Web design
Our creative web design skills afford SPECK a website that is both professional and aligned with their reputation as a leader in the industry.
Engaging website content produced by our copywriting team provides helpful product information for visitors to the site and is tailored to support our SEO efforts.
Content
Marketing
SPECK is known to be an industry innovator. We create engaging and informative blog content that showcases their quality products to emphasise this. Through industry-appropriate, quality content, we offer their clients a range of valuable professional insights.
Social Media
We develop and distribute high-quality, engaging material on various platforms to promote SPECK to its target customers. This content includes professional, brand-specific static images and videos, which we create and post on their social media platforms.
Product
Brochures
The product brochures we create for SPECK help emphasise their brand voice, highlight key products and provide clients with professionally designed brochures that provide them with more product information.
These brochures are created for print and digital use to reach all their clientele.
Email
Marketing
Our engaging text and professional, brand-suited designs assist SPECK with effective email marketing to keep them at the forefront of their client’s minds. The mailers we create are delivered straight to clients’ inboxes to provide helpful information about their most popular products.
E-Branding
We support SPECK with eye-catching email signature and banner designs that provide a cohesive professional image with every email. Their eye-catching email branding highlights their services and assists potential clients in easily accessing crucial information such as their contact details and website.
Video Marketing
We assist SPECK by creating dynamic videos to help showcase their most loved products. By combining eye-catching designs, we help SPECK tell their brand’s story with video marketing that leaves a lasting impression on their clients.
Online
Advertising
We assist SPECK in promoting across 20 local area directories to further support their digital marketing efforts. SPECK has a broader online presence with our online directories that reach multiple prominent locations. This enables them to be better positioned for organic search engine traffic.
Graphic Design
SPECK requires high-quality graphic designs across the board to maintain their professional industry image. From print advertisements to exhibition stands, we assist in creating striking graphic designs that are cohesive with their brand and all other areas of their marketing.
Become our
next extraordinary client
