We live in the digital age, and reaching customers is now an entirely different exercise than it was twenty years ago. It no longer suffices to rely on hard copy publicity campaigns. Today, people walk around with the World Wide Web in the palm of their hand, and performing an internet search, thanks to smart phone technology, has never been easier. Businesses have to keep up with this digital trend in order to succeed. Along with advertising, a professional website is one of the building blocks of a business’s success.
We at Cape Business Online specialise in creating professional web design for all businesses. Our web designs promise modern, fresh and interesting ideas to showcase your business, services and brand. We build individually customised websites for our client’s businesses, ensuring your website is unique and reflects your business’s culture. Our digital copywriter will also write professional content for your website to ensure your website performs in search through an integrated keyword strategy.
All business can benefit from having a website, whether it is small one-man enterprise or a corporate business. There are several reasons why it is important for the wellbeing of your business to have a professional website. These reasons range from the very obvious, to the not so obvious reasons you may not have considered until now.
1. A website ensures your business is always available, twenty four hours a day, seven days a week
A website can be accessed any time of day, any day of the year. This means your website and its information is always available to your existing or potential customers. In so being, it significantly increases the exposure of your business.
2. A website contains more information than any business card or brochure ever will
A website usually consists of more than one webpage, with each webpage focussing on a different aspect of your business. It gives the customer comprehensive information on what your business is about, a complete list of the goods and services you provide as well as how they can contact you. The sheer volume of information contained on a website is impossible to carry through on a business card or brochure. This means a customer will never gain the full amount of information available on your business through print advertising alone.
3. A website makes your advertising more effective
A website is best used as an extension of your advertising campaigns. See it like this, an advertisement contains the main selling points of your business, while a website contains all the extra information the customer will ever need concerning your business. Customers actually prefer visiting a website before visiting or calling a business. It allows them to get a better idea on what goods or services you can provide them with. Because of this, you should always include a website address on all of your advertising. This allows customers to get more information without calling or visiting your business.
4. A website saves you money.
A website is like an employee that works for you twenty four hour a day seven days a week. You never have to worry about a website being rude to customers or not showing up for work. It provides all the information to your customers need and promotes your products and services, doing the job of several employees.
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Web design FAQ’s:
What is a search engine?
Within the industry of search, Google continues to garner the vast majority of Internet search and is the industry leader in developing new search technologies. Google boasts a multitude of server locations across the globe, supporting its strategy of providing information to its users. Search engines such as Yahoo and Bing compete against Google, but Google by far the largest search engine across the globe. Google also largely sets the standard in terms of search engine technologies – it leads and the rest follow!
How does Internet search work?
When you run a search query through search engines such as Google, you are not searching the web itself, you are searching Google’s index of the web on its servers. How Google assimilates the information on its servers is a feat in its own right. Google uses software called “spiders” to crawl the World Wide Web. These spiders known as search “bots” have the capability to read, understand and return the information of webpages in nanoseconds. During their visit to your site, these bots read your website content and follow any links on these webpages and similarly index the linked material. This process is repeated until your entire website is analysed, understood and indexed by Google onto its servers.
When you as a user performs a search query on Google search, the software searches across the Google server database to find every page that includes those search terms. Now you may wonder, how exactly does Google decide which few documents on the web I really want? Google decides this based on a series of questions, over 200 of them in fact. These include questions like: How many times does this page contain your keywords? Do the keywords appear in the title/URL/directly next to each other? Does the page contain synonyms for your keywords? Is the page from a quality website? What is the page’s page rank?
Finally, Google combines all of these factors together to produce each pages’ overall score to deliver your search results.
We here at Cape Business Online have expert knowledge on how this process works. This allows us to build your website in such a manner that search engines will successfully index your site, which leads to your website having the chance to enjoy a higher ranking.
What websites do you design?
At Cape Business Online we specialise in building professional brochure and ecommerce websites from scratch. We work side-by-side with you as the client, ensuring we understand every aspect of your business, in order for us to build you the perfect website, reflecting your unique business style and culture. Our ecommerce websites include CMS software affording you our customer the flexibility to manage your own online shop. Load your own products, change your pricing, run product specials – the options are unlimited and at your fingertips with our ecommerce designs. We do not charge any commission on ecommerce transactions concluded through your online shop.
We have a unique understanding of how the technical and design aspects of a website works. This enables us to deliver you a professional website, on time and within budget, every time.
Do you charge commission on ecommerce transactions?
No, we don’t.
Can you redesign my existing website?
Because we understand both the technical and design aspects of websites, we are experts in rebuilding existing websites that clients are dissatisfied with. These websites may have technical and/or design issues that prevent the client from receiving business enquiries via their website, and in so doing inhibiting their business growth. Our SEO skills ensure correct diagnosis of your website shortcomings, ensuring a final product that is devoid of such deficiencies that impede the performance of a website.
So, if you are unhappy with your current website or are in need of a brand new website, built from scratch, you have come to the right place! We are here to help you on your road to success by building you a professional website to showcase your business.