The powerful impact of social media in our everyday lives cannot be denied. Most people today have one, or several social media accounts which they visit more than once daily. Whether it’s Facebook, Instagram, Twitter, LinkedIn, Snapchat, or Pinterest, social media platforms allow us to stay connected with friends and family, while also staying up to date with events around the world. It has also become a powerful and wide-reaching advertising medium.
Advertising on social media allows businesses to reach a wider search audience than ever before. Studies have indicated that the average person spends at least an hour and 40 minutes per day browsing through their social media feeds. Therefore, making use of the marketing opportunity that these platforms offer will allow you to reach a large online audience.