Businesses that target Millennials or any online audience are unavoidably impacted by the need for a professional online reputation. Over 90% of all global business purchasing decisions commence with an online search, which emphasises the need for online visibility.
The rationale for SEO lies in Statistics and the Theory of Probability. Through continuous research and tracking Internet user behaviour, insights to pin click through rates on search engine result pages are currently as follows:
85% of all clicks on page 1
5% of all clicks on Ads
10% of all clicks onto pages 2 and beyond
Of all clicks that take place on page 1, 75% are estimated to be in the first 3 organic rankings.
By simple application of mathematics, bringing SEO to your website is vital if your business targets an online audience for its purchasing decisions.