Search engine optimisation (SEO) is currently the fastest growing discipline in digital marketing. It is designed to increase website traffic by focusing on tried and tested search engine ranking techniques, that positively impact search engine rankings of the website being optimized. This website optimization leads to improved rankings in search engines (most notably Google) which in turn improves visibility in search engine result pages, ultimately improving the level of website enquiries.
In layman’s terms, we refer to SEO as the technical processes employed to positively affect the online visibility of a website in a search engine’s unpaid (also known as “earned” or “organic”) results. These online activities are combined to cultivate a business’s online reputation, which influences a website’s performance in search results.
Websites under the care of a reputable SEO consultant perform well in online searches and are classified as those appearing high in organic search results. Similarly, those that garner high click-through rates (that subsequently turn into leads, new customers and ultimately sales) also rank higher.
The Future is SEO
Businesses that target consumers with online activity of any kind are unavoidably impacted by the need for a professional online reputation. Over 90% of all global business purchasing decisions commence with an online search. Any business that has not addressed its online visibility and specifically search engine result page 1 presence, is not visible to online search – it is as simple as that!
The rationale for SEO lies in Statistics and the Theory of Probability. Through continuous research and tracking internet user behaviour, insights to pin click-through rates on search engine result pages are currently as follows:
85% of all clicks are on page 1 of a Google search
5% of all clicks are on paid Ads (on page #1)
10% of all clicks onto pages 2 and beyond
Of all clicks that take place on page 1, 75% are estimated to be in the first 3 organic rankings.
By simple application of mathematics, implementing SEO on your website is vital if your business targets an online audience for its purchasing decisions.
We know Cape Town – we are SEO Cape Town!
next extraordinary client