When we think about digital marketing, the first platforms that come to mind are the social media giants (like Facebook and Instagram), but most of us tend to forget the biggest online platform of them all – Google!
With the vast majority of our target audiences shifting their attention to online spaces, it makes sense that businesses do the same with their marketing efforts. After all, if you are not marketing in the space that your consumers are in the most – are you really maximising the reach of your advertising efforts? This is where search engine optimisation (SEO) is unsurpassed in results.
How does Google
review my website?
Understanding how an SEO consultant will benefit your business starts with understanding how Google reviews your website. Here’s how the process works in Google search:
Nope, we don’t mean real creepy crawlies. Google’s search bots, popularly known as spiders, are tasked to crawl your website pages to understand the content of your website. This includes categorising the content on your pages, text, etc.
The Information is Filed
Once Google’s spiders have thoroughly crawled your website and have indexed the site material, it takes this information onto its servers where it is catalogued into the Google index to be served in future search engine result pages.
Once in the Google index, your website pages are stored and await a relevant search. When a searcher queries for a word or phrase, Google extracts result pages from its index, based on what it thinks will best answer the search query.
Correctly optimized pages are served in preference by Google. This means that when you are using the power of SEO, your website pages gain the advantage of appearing in top search results. And, since these top spots receive the most traffic, the website owner will benefit from a steady organic influx of searches looking for exactly what the business is offering!