SEO is currently the fastest growing discipline in digital marketing. In laymen’s terms, it refers to the process followed, and tactics employed to positively affect the online visibility of a website in a search engine’s unpaid (also known as “earned” or “organic”) results. These online activities are combined to cultivate the online reputation of a business or brand and determines the online reputation that drives the performance of a website in online search.

Websites that perform well in online searches are classified as those appearing high in organic search results, and those that garner high click through rates that subsequently turn into leads, new customers and ultimately sales. As pioneers in the profession of SEO in Cape Town, we have successfully developed a range of SEO solutions to develop a positive online reputation for our clients and we have been the driving force behind monumental changes in the businesses that we have conducted SEO for.



Your SEO journey with us starts here…

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Businesses that target Millennials or any online audience are unavoidably impacted by the need for a professional online reputation. Over 90% of all global business purchasing decisions commence with an online search, which emphasises the need for online visibility.

The rationale for SEO lies in Statistics and the Theory of Probability. Through continuous research and tracking Internet user behaviour, insights to pin click through rates on search engine result pages are currently as follows:

85% of all clicks on page 1

5% of all clicks on Ads

10% of all clicks onto pages 2 and beyond

Of all clicks that take place on page 1, 75% are estimated to be in the first 3 organic rankings.

By simple application of mathematics, bringing SEO to your website is vital if your business targets an online audience for its purchasing decisions.


At Cape Business Online, we make use of only the latest SEO technologies and techniques to deliver effective, targeted SEO services for our clients. We want to optimise your website so that customers find your website before finding that of your competitors’. Our SEO solutions are specifically designed to improve your rankings in search engine results, thereby placing your business in front of a larger, wider online audience to generate more traffic for your website.

We conduct detailed, industry specific keyword research on an ongoing basis to improve or maintain your online rankings.

We creatively wordsmith your website copy to embed your keyword strategy.

We will correct or rebuild your current web design, backend structure and coding to be SEO compliant.

We do both on-site and off-site SEO.

We will develop additional strategies, including social media strategies, to further improve your rankings.

We offer online advertising solutions for our SEO clients.

We will keep you informed of our progress and the development of your website rankings.

Feel free to contact the experts in SEO Cape Town, and let us assist you in making your business more visible online.