Digital Marketing

CUSTOM-PACKAGED DIGITAL MARKETING SOLUTIONS

Online marketing is a comprehensive term given to the marketing of products or services using digital technologies, primarily the Internet. It originated the USA in the 1980’s, and it was not until the early 2000’s that the online world was truly commercialised and utilised as a marketing medium.

At Cape Business Online, we offer the complete package! Our online marketing solutions include website designs, search engine optimisation, email marketing solutions, social media marketing and online advertising via digital business directories.

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OUR WORK

WHY CHOOSE US FOR YOUR DIGITAL MARKETING?

We strive to develop solutions that benefit each client’s individual requirements, and answers to the online marketing needs and/or challenges that are faced in their specific industry. We avoid a “one size fits all” approach in favour of bespoke solutions, to ensure that each case is as successful as the next.

WHY TAKE IT SERIOUSLY?

Affordability has made online marketing options increasingly attractive. With a recurring newspaper advertisement often costing more than a website for a medium sized business, comparative cost considerations have turned online marketing into a firm favourite for small to medium sized businesses.

Thanks to the digital revolution, in particular the growth of mobile phones as a medium for online searches, the popularity of digital advertising has overtaken traditional marketing such as print advertising, flyers, and newspapers. The flexibility offered to market a business online makes digital marketing the preferred choice to reach one’s audience nowadays. By using smart tools such as social media, a well-designed website, email marketing solutions, and effective SEO implementation, businesses are able to have a national and even global reach.

HOW WE CAN HELP:

We provide digital marketing solutions to our clients through a combination of services that include internet advertising, web design, social media management, email marketing, and SEO. Our in-depth understanding of Google and search engine technologies, our understanding of effective online marketing tactics, and our knowledge on how to use this to grow the online visibility of your business, is what truly sets our services apart.