Affordability has made online marketing options increasingly attractive. With a recurring newspaper advertisement often costing more than a website for a medium sized business, comparative cost considerations have turned online marketing into a firm favourite for small to medium sized businesses.
Thanks to the digital revolution, in particular the growth of mobile phones as a medium for online searches, the popularity of digital advertising has overtaken traditional marketing such as print advertising, flyers, and newspapers. The flexibility offered to market a business online makes digital marketing the preferred choice to reach one’s audience nowadays. By using smart tools such as social media, a well-designed website, email marketing solutions, and effective SEO implementation, businesses are able to have a national and even global reach.