Digital marketing is a comprehensive term given to the marketing of products or services using digital technologies, primarily the internet. It originated the USA in the 1980’s, and it was not until the early 2000’s that the online world was truly commercialised and utilised as a marketing medium.

At Cape Business Online, we offer the complete package! Our online marketing solutions include website designs, search engine optimisation, email branding and marketing solutions, social media marketing and online advertising via digital business directories.

Cape Business Online offers digital marketing solutions in order for smaller businesses to compete fairly with their competitors, even with relatively small marketing budgets. Not only does digital marketing allow you to specifically target your desired audience, it also enables you to make informed business decisions with analytical data provided. Understanding the nature of digital marketing is a core skill we possess, with in depth knowledge and technical acuity, we assist our clients in achieving their digital marketing goals.


Your digital marketing journey with us starts here…

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We strive to develop solutions that benefit each client’s individual requirements, and answers to the online marketing needs and/or challenges that are faced in their specific industry. We avoid a “one size fits all” approach in favour of bespoke solutions, to ensure that each case is as successful as the next.

Our experience and technical expertise in digital marketing is unrivalled and with years of success to back up our bravado, you can be assured you are in the right hands. We approach each client’s campaign with fresh ideas and integrate the creative and technical aspects which ensure digital marketing success every time. Your industry, competitors, business needs, etc., are all aspects that are unique to you. What differentiates us is our commercial approach that focuses on a solution specific to the business challenges or needs that suit you. We do not offer “cookie cutter” solutions but rather tailor our approach to each individual client.


Affordability has made online marketing options increasingly attractive. With a recurring newspaper advertisement often costing more than a website for a medium sized business, comparative cost considerations have turned online marketing into a firm favourite for small to medium sized businesses.

Thanks to the digital revolution, in particular the exponential growth of mobile phones as a medium for online searches, the popularity of digital advertising has overtaken traditional marketing such as print advertising, flyers, television, radio and newspapers. The flexibility offered to market a business online makes digital marketing the preferred choice to reach one’s audience nowadays. By using smart tools such as social media, a well-designed website, email marketing solutions, and effective SEO implementation, businesses can have a national and even global reach.


We provide digital marketing solutions to our clients through a combination of services that include internet advertising, web design, social media management, email marketing, and SEO. Our in-depth understanding of Google and search engine technologies, our understanding of effective online marketing tactics, and our knowledge on how to leverage these processes to grow the online visibility of your business, is what truly sets our services apart. We’ll make you famous online!