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Cape Business Online owns the Western Cape Business Directory, which comprises 20 area directories across the Western Cape. On this platform, you can advertise your business affordably and effectively on our mobile friendly Internet platform.

Whether you have businesses across Cape Town, or a business in only one area that you wish to advertise, you need look no further than this unique online marketing platform where we will help to promote your business.

Internet advertising on local directories

Our clients have a range of options when it comes to advertising on the Western Cape Business Directory. These options range from large scale advertising campaigns, with advertisements on every directory for entire Western Cape, to smaller advertising campaigns for companies that only need to advertise on select area directories.

We have a range of different types of pages on which your advertisement can appear. To help you understand what we are talking about, here are the two different types of pages explained:

Directory front pages

These are the landing pages you see when you open our area directories. These pages contain interesting facts on the area concerned, such as the history of the area and things to do in the area.

As far as advertisements are concerned, these pages offer billboard advertisements on the top of the page and 12 front page banner advertisements. What makes these advertisements unique is the limitation on the number of advertisers per directory front page – a maximum of 4 billboards and 12 front page advertisements are sold per area, promising unrivalled visibility to your customers.

Directory category pages

Directory category pages are the pages you find when you browse the area by hovering your cursor over the browsing icon on the very top of the directory and clicking on a specific category, for example “Restaurants”.

On the directory category pages you will again find billboard advertisements on the top of the pages. Beneath the billboard advertisements you will find a range of full colour advertisements as well as an A to Z listing of business relating to the category.

Now that you know what pages the directories comprise, we can explain the different advertising packages we have to offer.

The advertising options include the following:

A directory front page billboard advertisement package that includes a category advertisement.

What does this package include?

With this package you will receive a billboard advertisement on a directory front page, ensuring maximum exposure for your advertisement. You will also receive a category advertisement with this package. This means you will have an advertisement under the specific category your business falls under.

Where will my advertisement appear on the directory?

Your billboard advertisement will appear on the top of the front page of the chosen area directory. and shares this space with a maximum of three other advertisers, with the billboard advertisements rotating.

Your category advertisement will appear in the category most suited to your business. This means that if a customer clicks on the specific category your business falls under, your advertisement will appear.

Category page billboard advertisement package that includes a category advertisement.

What does this package include?

With this package will give you a front page banner advertisement, ensuring better exposure for your business. A front page banner advertisement is a rectangular advertisement that appears beneath the billboard advertisement on an area directory front page and can be clicked on, leading customers to your category advertisement.

Category advertisement

If you buy only a category advertisement, your advertisement will appear only on the directory category page your business falls under. All category advertisements feature:

  • Logo
  • Telephone number
  • Business description
  • Trading hours
  • Link to your website
  • Link to your social media profiles
  • Email from the advertisement
  • Location map of your business

Advertising FAQ’s